Running a local business in the USA, whether it's a thrift store, a bakery, or a real estate business, is all about staying visible when someone nearby needs what you offer. You can do so with a Google My Business Account, a free marketing tool that allows you to list your business on Google Search or Maps.

According to recent research, 60% of consumers prefer calling a business directly from the GMB profile, and up to 39% more likely to convert into a customer. No doubt, these numbers highlight the power of Google My Business in driving real customer leads.

But just setting up an account on Google My Business isn't enough.

To increase phone calls from your Google My Business profile, you need to implement a click-to-call strategy for local businesses. At Gonukkkad, we help many small retailers or local businesses to drive & convert organic calls from their Google My Business profile and other marketing channels.

To learn more about how to get more calls using GMB and the CTA strategies to drive more phone calls, bookings, or sales, keep reading.

Gonukkad's GMB Management services help businesses fine-tune their CTA strategy and test which ones perform best for your audience. Whether it's a real estate agent or an auto repair shop, their approach boosts conversion calls naturally.

Tips To Drive & Convert More Phone Calls From GMB Profile

1. Fully Optimize Your GMB Profile

Think of your GMB listing like your digital storefront. If it looks messy or incomplete, users will just keep scrolling and bounce back to your competitor listing.

• Business Name, Address & Phone Number (NAP): This sounds basic, but even a minor error in the GMB profile is a big reason why calls get missed.


• Category & Services: As a business owner, it's important to add a primary or secondary business profile category that best defines your business.


• Upload Photos: Listings with more than 20 images get significantly more engagement. Add pics of your workspace, staff, before/after shots, whatever that helps your customers visualize your business and services, it eventually builds trust.


• Business Hours: Keep your business hours or closing hours updated on your GMB profile. If you're planning an event or will open on weekends or for late appointments, make sure to update it on your business profile because it directly affects visibility in search.

A clean, filled-out profile increases your ranking on local searches, meaning more chances for your local business phone call leads via GMB.

2. Use the Right GMB CTA Buttons That Actually Drive Calls

Most businesses underestimate the power of the right call-to-action. This is where Best GMB CTA buttons for conversions come in.

What works best for getting calls?

• Call Now – Direct, bold, and visible. Use this in both your GMB listing and posts.


• Book Appointment – Great for salons, clinics, and tattoo artists. You can even connect it to your booking system.


• Get Quote – For service-based businesses where prices vary, this encourages them to contact you instead of guessing.

Don't use vague CTAs like "Learn More," it's not clear in intent and might take the user away from your contact info. Every CTA button should encourage a call, click, or booking.

3. Post Regular Updates & Offers

A dead GMB profile gets ignored by Google and customers. Posting once a week can increase visibility and calls because posts make your business "active" and more trustworthy in the eyes of the Google algorithm.

Always include a CTA like "Call Now" at the end of your post or event updates so users can directly give you a call if they feel like. It works as an organic fuel for your click-to-call strategy for local businesses, turning casual browsers into actual leads.

4. Track GMB Call Insights

To put it simply, you can't implement a CTA strategy if you don't know how to estimate leads. Setting up GMB call tracking setup USA allows you to see how many people are calling you directly from your GMB profile.

Here's how to make it work:

• Check “Customer Actions” in GMB Insights, which can show how many people clicked your phone number.


• Use unique tracking numbers through online tools to measure how many calls you're getting from GMB or your website.


• Watch for patterns: Look for patterns when your calls peak, it can happen either after implementing a CTA strategy or uploading a post.

With Gonukkad's support, you can set up basic call tracking even if you're not tech-savvy. A team of experts also helps you interpret the data to guide what updates or content are driving real leads.

6. Be Mobile-Ready with Click-to-Call Integration

About 70% of GMB traffic comes from mobile devices. If your phone number isn’t clickable, you’re losing potential leads or business opportunities.

Fix this by:

• Ensure your number is a “tel:” link on your site.


• Using the “Call Now” button on GMB posts and ads.


• Check it yourself whether it's working or not—search your business from your phone and see what shows up.

These simple changes can complete your click-to-call strategy for local businesses and drive or convert more phone calls from your GMB profile.

7. Use Google Ads with Call Extensions

If you've already got a solid GMB presence but want to scale further, try Google Local Service Ads and Call Extensions.

These put your "Call Now" button right at the top of local search results, which can multiply your local business phone call leads via GMB.

Gonukkad can help set this up, monitor it, and make sure your spend goes where it brings results, not just clicks, but real leads.

Get More Calls from Google with Gonukkad's GMB Services

No doubt, keeping up with GMB, keywords, CTAs, reviews, and analytics isn't everyone's speciality. Therefore, Gonukkad, a leading Local SEO and GMB optimization service provider, can help you drive more phone calls by implementing a proven CTA strategy on your business profile.

Our team of experts will assist you at each & every step:

• Set up your entire GMB for performance, not just basic listings.


• Create engaging posts with tested CTAs to convert browsers into leads.


• Integrate the GMB call tracking setup in the USA tools to measure how many phone calls divert from your GMB profile.


• Optimize your business profile for local SEOso it can show up in local search results and get more calls, bookings, or revenue.

Final Thoughts

By following the tips above, you can optimize your GMB profile and convert or drive more phone calls in no time. Use smart CTAs, track your results, post consistently, and leverage reviews to unlock the full potential of your business.

If you need a little help making the tech and content work together? Gonukkad's got your back.

A trusted partner expert in Local SEO for multi-location optimization, assisted more than 100+ small businesses or retailers to convert their GMB profile into a lead generation tool.

Want more calls from your business profile? Pick up your phone & contact Gonukkad's representative to get expert assistance.