How to Get Traffic on an Inactive Google My Business Profile

Ever searched for a local shop online and found a business listing with no photos, no recent posts, and outdated information? I'm damn sure most of us will scroll right past it.

This is what happens when a Google My Business Profile is inactive. Google won’t show your GMB profile in local search results which means fewer clicks and less foot traffic.

However, the good news is that you can boost GMB activity by optimising your Google Business Profile, which will improve your local visibility and draw in more customers through better Google business updates.

To learn more about how to bring life back to your inactive GMB profile and start getting more local traffic, keep reading.

If your GMB profile is suspended and you're unsure what to do or how to proceed, take an expert's help and recover your business profile with Gonukkad Google Profile Suspension Services.

The Importance of an Optimized Google Business Profile

Actively using Google My Business Profile can boost GMB activity and place your business at the top of local search results and significantly improve GMB traffic and engagement at no cost.

• 87% of consumers use Google to evaluate local businesses


• 42% of local searches result in clicks on the Google 3-Pack.


• Searches for “open now near me” have increased by 400% in recent years.

For physical businesses, such as retailers or shop owners, Google has simplified the process to benefit from local SEO, enabling your business to appear above organic search results through the map pack.

Tips to Get Traffic on Your Inactive Google My Business Profile

1. Freshen Up Your Business Info

Check that all the information related to your business is accurate before posting it on your profile. Even a minor mistake in contact details or address can result in the loss of potential customers. Ensure that the details on your Google Business Profile match those on your website and other social media platforms.

If your business was suspended or isn't showing up, you may need to go through the GMB reinstatement process.

It's not as easy as it sounds, but GoNukkad can help speed up the process with its Google Profile Suspension Service and ensure everything is done correctly.

2. Post Like You’re Open for Business

GMB profile is like your business social media page; without a daily update, it stops engaging customers and becomes irrelevant.

Use local post ideas that matter to your audience. Got a new product? Share it. Running a monsoon offer? Post it. Just complete a cool project? Show before-and-after photos.

These updates tell both Google and customers: "Hey, we’re here and we’re active."

Need ideas? Under GoNukkad’s A+ content service, our GMB experts can help you plan content that connects with your local crowd.

3. Add High-Quality Photos & Videos

Upload recent pictures of your shop, team, products, or behind-the-scenes moments. Listings with photos get 2x more clicks than those without.

You don’t need fancy equipment. A clear shot from your phone is good enough, as long as it shows what your business actually looks like.

4. Ask Customers to Leave Reviews

Nothing says "we’re alive and kicking" like fresh customer reviews. Politely ask happy customers to drop a quick review after a visit or purchase. Even a few lines make a big difference.

Then, respond to them—especially the negative ones. It shows you care, and it boosts engagement.

Don’t know what to say? With GoNukkad review management service, we can help you write responses that build trust and show professionalism.

5. Use GMB Features to Increase Interaction

To increase customer interaction on your inactive Google My Business Profile, you can utilize the tools provided by GMB. It includes Google Posts, reviews, Q&A, and messaging. By actively engaging with your customers, you can show Google that this profile is active.

Respond to reviews, post about openings and events, and answer customer queries. The more attractive your profile seems, the more it will increase traffic, so don't forget to add high-quality photos and videos.

Regular Google business updates can go a long way in keeping your profile fresh and active.

6. Want to Boost GMB Activity? Let GoNukkad Take Over

If you're too busy running your business to handle all this, that's where Gonukkad's GMB optimization services come in.

Our team of local SEO experts implements proven strategies that help businesses boost GMB activity, improve their store's visibility and drive more local foot traffic.

As a leading Google Maps marketing company, we provide services such as GMB optimization, IVR service, Business logo or business card design, and more, at a very competitive package.

Final Thoughts

An inactive Google Business Profile is a closed shop with no signboard. But with a bit of renovation, such as a few consistent updates, some great photos, and the right help, you can turn it into a customer magnet

With the right help, I don't mean implementing a few tactics found on Google; I mean expert assistance with years of experience. Yes, with us, you can get your Google My Business Profile back in the game in no time.

Helpful Post:

1. The Ultimate Guide to Choosing the Right Local SEO Services

2. How Does Local SEO Impact Retail Foot Traffic in 2025?

3. How Local Restaurants Can Attract More Customers Using GMB

4. How Does the Service Area Work in Google Business Profile

5. How to Attract More Visitors to Your Google Business Profile