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Step-by-Step Process to Create a Myntra Seller Account for Apparel Brands
Myntra is a gateway to millions of fashion-conscious Indians with an estimated market share of 35%-45%. To be eligible to sell on Myntra, brands should have a sizable catalog and unique product quality. Myntra carefully reviews every brand and rejects most onboarding requests, approving only a few. Hence, sellers often face challenges during the registration process on Myntra.
In this guide, we'll take a look at the Myntra seller account registration process, top Myntra business models, and Myntra vendor registration requirements.
Key Takeaways
- Myntra carefully reviews every brand and rejects most onboarding requests, approving only a few.
- GST is mandatory on Meesho, and you cannot sell here without a valid GST number.
- Having a registered trademark speeds up your brand approval on Myntra.
- Fashion has high returns around 25-30%, so price your products wisely.
- Services like Gonukkad can manage your listings and optimization on Myntra, Amazon, and Flipkart while you focus on designing.
Why Sell On Myntra in 2026?
By 2026, Myntra has solidified its position as the king of fashion, with over 60 million monthly active users. It’s where trends like "Eco-Denim" and "Oversized Streetwear" actually start, and selling here gives your brand instant trust.
- Access to fashion-hungry shoppers in Tier 1, 2, and 3 cities.
- In 2026, commissions for many apparel categories are competitive at 4-5%.
- Being on Myntra is like a stamp of quality for your brand.
- Shoppers on Myntra usually spend more per order than on other discount-heavy sites.
- Their M-Choice tech automatically helps your products find the right customers.
- Features like "M-Express" allow you to rank higher if you can ship within 24-48 hours.
Who Can Sell on Myntra – Eligibility Criteria
Check out the key eligibility criteria for sellers looking to thrive on Myntra's dynamic platform.
- Brand must be a Private Ltd, LLP, Partnership, or Sole Proprietorship.
- Individual sellers without GST are not permitted.
- Brand owners or authorized resellers need a trademark or an NOC from the brand owner.
- Most categories require a minimum of 30-50 unique styles (SKUs) to start.
- Products must meet Myntra's strict quality checks.
- The seller needs to be able to handle an online dashboard or use an OMS (Order Management System).
- A physical location where Myntra’s logistics partners can pick up orders.
- Sellers must provide high-resolution model shots or flat-lays on white backgrounds.
Myntra Vendor Registration Requirements
Before you start your Myntra seller registration process, keep these documents scanned and ready. If you're overwhelmed, Gonukkad can help you organize these for a smooth Myntra onboarding for brands.
| Document Type | Requirement Detail | Why It's Needed |
|---|---|---|
| GST Certificate | Active GSTIN for the business entity | For legal tax compliance and billing |
| PAN Card | Business PAN or Personal PAN for Proprietorship | For income tax and identity verification |
| Trademark/TM Receipt | Brand Name Registration Document | To prove you own the brand or have rights |
| Cancelled Cheque | From your Business Current Account | To ensure payments go to the right place |
| Identity Proof | Aadhaar or Passport of the owner/partner | For KYC |
| Warehouse Address | Address proof of where stock is kept | For logistics and pick-up scheduling |
| NOC/Auth Letter | Only if you are a reseller (not the owner) | Permission to sell another brand’s items |
6 Simple Steps for Myntra Seller Registration Process
Step 1: The Initial Application
Go to the Myntra Seller Portal and start by filling out a basic "Express Interest" form. Enter your brand name, category (like Women's Western Wear), and contact info.
Step 2: Document Submission
Once Myntra likes your brand vibe, they’ll ask for the documents we listed above. It is where most people get stuck. Make sure the name on your GST matches the name on your Bank Account exactly.
Step 3: Brand Evaluation & Sample Check
Myntra’s team might ask for physical samples or high-quality photos of your collection. They want to see the stitching, fabric quality, and tags. They are protecting their premium image, so don't send anything less than your best.
Step 4: Choosing Your Selling Model
You’ll need to decide how you want to handle stock. Whether you want to keep it in your shop or send it to their warehouse (FBM), this step defines your daily workload.
Step 5: Cataloging & Listing
It is the stage where you actually create a Myntra seller account online and upload your products. You’ll need "Contextual Titles" like "Sustainable Navy Blue Slim-Fit Organic Cotton Shirt" to rank in search results.
Step 6: Agreement & Go-Live
Sign the digital agreement, set your prices (don't forget to factor in the 18% GST on fees), and wait for the Live notification.
Top Myntra Selling Models
a.) Myntra PPMP (Partner Picked, Myntra Packed)
You store the goods at your own warehouse. When an order comes, you pack it, and Myntra’s courier picks it up. It gives you more control over your stock but requires you to be very fast with packing.
b.) Myntra JIT (Just In Time)
Myntra sends you a "Bulk Purchase Order" based on customer demand. You send the items to Myntra’s processing center, and they handle the final individual packing and shipping to the customer.
c.) FBM (SOR - Sale or Return):
It is Fulfillment by Myntra as you send your bulk stock to Myntra’s warehouse. They handle everything, picking, packing, and shipping. It’s the easiest way to get the "M-Express" tag for faster delivery.
d.) Myntra IJIT (Inventory Just In Time):
In this model, Myntra basically buys the stock from you upfront. It’s great for cash flow because you get paid quickly, but you usually lose control over the final selling price.
Myntra Onboarding for Brands
The Myntra onboarding for brands in 2026 takes about 10 to 15 days if you have everything ready. If you try to do it yourself and make a mistake in the photos or GST details, it can drag on for months.
Myntra is very strict about its Studio guidelines, and if your model’s pose is wrong or the lighting is dull, it will reject the listing. That is why many brands use Gonukkad’s end-to-end service.
They don't just set up the account and leave. They optimize your listings so you actually show up when someone searches for "Apparel."
Conclusion
Setting up a Myntra seller account registration is a major milestone for any apparel brand. It’s the gateway to millions of fashion-conscious Indians. While the process is quite complicated, such as choosing between PPMP and JIT models, it’s manageable if you stay organized.
If you need expert assistance, Gonukkad is here to help. From your initial how-to sell on Myntra questions to full account management, listing optimization, and running high-ROI ad campaigns across Myntra, Meesho, and Amazon, they've got your back.
Q. How much does it cost to register as a seller on Myntra?
A. The registration itself is free, but you pay a commission (4-25% depending on category), a fixed fee per order (₹15-70), and logistics or shipping costs.
Q. Can I sell on Myntra without a trademark?
A. You can apply with a "TM-Applied" receipt (Form TM-A), but you must have a fully registered trademark.
Q. What is the return policy for sellers?
A. In the fashion category, customers can return products within 15-30 days. As a seller, you usually bear the shipping cost for these returns, so make sure your size charts are 100% accurate to reduce return rates.
Q. Is Myntra better than Amazon or Flipkart for clothing?
A. For Fashion Brands, Myntra is often better because the audience is specifically looking for style, not just the lowest price.
Q. How do I get my brand approved faster?
A. To get your brand approved faster on Myntra, ensure you have complete documentation, a high-quality product, studio-lit, white-background product imagery, and submit an optimized catalog.
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