Selling on Amazon vs eBay: Which is the Best for Your Business?

Selling on Amazon vs eBay: Which is the Best for Your Business?

12 December, 2023


Last updated on 5 July, 2024

Written by Content Team

Selling on Amazon vs eBay: Which is the Best for Your Business?

Selling on Amazon vs eBay? Which platform is best for your business? Explore the pros and cons of each to boost your sales strategy.


Choosing between an Amazon and an eBay is like picking between two tech superheroes. The Amazon is like Batman, with speedy delivery and vast options from A to Z, as their logo suggests, while eBay is like Superman, offering unique finds through auctions. The better choice depends on what superpowers (features) you need for your specific situation. If you value swift delivery and a vast selection of products, Amazon is your tech-savvy Batman.

Selling on Amazon vs eBay

To determine which of these two platforms is better for online sales, let's examine their differences in more detail.

Who Can Help You Maximize Your Earnings?

Profit is the lifeblood of any business, isn't it? This is the pivotal factor. As an Amazon partner, you can be sure that your items will always be listed at the same price. As a result, while choosing Amazon, always be aware of your profit situation. On eBay, though, things work differently. The amount of money you will make each sale if you post a product on eBay for £10 with a 30% profit margin. With this specific product, you will need to reach large sales volumes in order to make a significant profit.

When it comes to selling costs, Amazon leads the pack. Sellers must pay a customary 15% commission, which includes payment processing expenses. If you choose to use their FBA service, there are extra costs. On the other hand, eBay charges a fixed 10% selling fee (which varies depending on the category), not including the 2.9% 20p processing cost for PayPal payments.

In the end, Amazon is the better option because of its benefits in terms of branding and somewhat reduced costs (not including FBA).

Which is easier to sell on, Amazon or eBay?

When it comes to displaying your things, selling them, and being paid, eBay is simpler and faster. When your goods sell on eBay, the money from eBay buyers will instantly be sent to your PayPal account. It takes only a few minutes to finish a listing.

Amazon accepts payments as well, although they are kept for 14 days before being sent directly to your bank account. Although it takes time, the listing process is still straightforward. How simple it is to sell will also depend on your goods! Amazon's additional service, Fulfillment by Amazon (FBA), is the cherry on the cake. It saves you a lot of time and work by handling packaging and shipping. There are obviously additional costs.

So, when it comes to ease of selling, Amazon holds the ground successfully, thanks to its fulfillment service (FBA).

Who has the superior shipping and return policies?

Offering a variety of shipping and return options is one benefit of selling on Amazon. The Fulfillment by Amazon (FBA) service is one of their main benefits over competing platforms. With the use of this service, sellers may put their products in Amazon's fulfillment centers and leave the packing, shipping, and customer support to them.

Another option is the Self-Fulfilled Prime program, which gives sellers the freedom to fulfill Prime purchases as they see fit while maintaining the same two-day delivery and customer support.

Sellers on eBay have access to USPS, FedEx, UPS, and eBay delivery for domestic carriers as their shipping choices. The seller may use their eBay account to produce mailing labels and put up their shipping options.

Free delivery is provided subject to a number of conditions, such as the buyer's location and the size of the goods. Additionally, shipping labels bought through their platform may be offered to merchants at discounted prices.

So, in front of Shipping and Returns, both emerge as breadwinners.

Matching Markets: Which One is Ideal for You?

As we near the end, you should have a good understanding of both markets. As we stated earlier in the post, determining which is superior depends solely on your business's domain. If you still need clarification, check out our nutshell below.

eBay's marketplace could be a better option for you if you are a distributor, sole proprietor, or startup merchant who sells handcrafted or unique items or who has a small amount of inventory. You have more freedom on the platform to sell amazing products, which can make it simpler for you to differentiate yourself from rivals. eBay is perfect for small businesses and individual sellers because of its much-reduced costs. This is just a further significant advantage.

Conversely, if your company is medium-sized or a manufacturer with a well-known brand, sells a lot of new products or has a strong brand, Amazon can be a good option for you because it offers a larger audience. Amazon offers more sophisticated search engines, enhanced seller capabilities for managing high order volume, and more sales potential. But be ready to fork over additional funds and brace yourself for more competition in certain categories.

Final Thoughts

By evaluating these variables and analyzing the unique qualities of each platform, you may make the greatest decision in selecting the right platform. On the other hand, if you are searching for support to enable you to utilize the capabilities of both marketplaces, GoNukkad is ready to help you at any time. Our team is only a call away.

Q. What distinguishes eBay from Amazon in particular?

A. Their distinct business methods set them apart from one another: eBay performs more like an auction house, while Amazon runs more like a typical retail shop.

Q. Is Amazon a reliable selling platform?

A. You do gain an instant reputation as a vendor when you sell on Amazon. When you have a well-made Amazon product page, buyers quickly come to believe that you are a trustworthy seller.

Q. Can I start making free sales on Amazon?

A. The creation of an individual account is free. However, each transaction you make on Amazon will require you to pay a $0.99 fee.

Q. Is GST required to begin selling on Amazon?

A. If you are just selling GST-exempt categories, you do not need to give your GST number.

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