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A Beginner’s Guide to Starting an Ecommerce Business on Amazon
Are you thinking about starting your own online store? Selling on Amazon can be a great way to make money and reach customers all over the world. In 2026, the online ecommerce market is growing fast with millions of active sellers. If you want to know how to start an ecommerce business on Amazon, this simple guide will help you step-by-step.
In this blog, we will discuss how to choose a great product, create your seller profile, manage shipping costs, and get more sales. To make things simple, you can use Gonukkad’s Amazon ecommerce account management service. They can manage your store setup, handle product listings, and optimize your budget.
Key Takeaways
- You pay zero percent commission on many cheap products below ₹1,000 on Amazon.
- You can pick simple ecommerce business ideas like bulk buying or handmade items.
- You can choose to pack orders yourself or let Amazon handle everything.
- You must have a PAN card and a GST number to sell in India legally.
- Using Gonukkad helps you manage ads and grow your online business without stress on Amazon.
How Amazon Ecommerce Works
Selling on Amazon is simpler than it sounds. You list a product online, a customer clicks buy, you pack the item, and a delivery agent takes it to their house. But before getting into how to start an ecommerce business on Amazon, it’s important to understand the 3 main ways you can sell on Amazon:
1. Amazon Easy Ship
You store the products at your home or shop. When you get an order, you pack it nicely, and an Amazon delivery partner comes to pick it up.
2. Fulfillment by Amazon (FBA)
You send your stock to an Amazon warehouse. Amazon stores your items, packs them when orders arrive, ships them out fast, and handles customer service.
3. Fulfillment by Merchant (FBM)
You do all the work yourself, including storing the items, packing them when a sale happens, and hiring your own local courier company to deliver them.
Related: Ecommerce Business Models: Impact, Types & Examples
Step-by-Step: How to Start an Ecommerce Business on Amazon
Step 1: Choose Your Selling Model
Sellers choose different business setups based on their budget and risk tolerance. The main choices are:
- Private Label: You find normal items from factories, add your own logo, and build an Amazon online store.
- Wholesale: You buy real branded products in large quantities at a low price and resell them.
- Online/Retail Arbitrage: You buy discounted items from local grocery stores or websites and sell them for profit.
- Dropshipping: You list items online, and a third-party supplier ships them directly to your customer.
- Amazon Handmade: Local artists register to sell unique, custom items they make with their hands.
Step 2: Gather Required Documentation
Collect these basic documents before you start an Amazon ecommerce business account:
- Tax Details: You need a PAN card and a GSTIN number in India, or an EIN in the US.
- Financial Details: You need an open bank account for payments and a working debit or credit card.
- Identity Proof: Keep a government identity card or passport ready to show that you are real.
Step 3: Register and Create Your Store
- Visit the Amazon Seller Central portal or Amazon India for domestic sellers.
- Click "Start Selling" and log in or create a new Amazon account.
- Enter your legal company name, store name, address, and tax information.
Step 4: List Your Products
- From your Seller Dashboard, navigate to the Inventory/Add a Product section.
- Search for your product using its barcode (UPC/EAN). If it already exists on Amazon, you can match your offer to the existing listing.
- If it’s a new item, select "I'm adding a product not sold on Amazon" and create a new listing.
- Set your price and inventory quantity, and describe the condition.
Related: Top 10 Ecommerce Service Providers In India
Step 5: Choose a Shipping & Fulfillment Method
- Self-Ship (Easy Ship / Merchant Fulfilled Network): You store your own inventory and package it yourself. Amazon's shipping partners will pick it up from your designated address and deliver it to the buyer.
- FBA (Fulfillment by Amazon): You ship your products to an Amazon fulfillment center. Amazon will store, pack, and ship the item and handle customer service and returns on your behalf.
Step 6: Launch and Market
Once your inventory is listed and shipping is configured, click "Launch your business". To increase your visibility, you can use built-in tools like Amazon Sponsored Products and coupons, and enroll in the Amazon Brand Registry if you own a trademark.
What It Really Costs to Sell on Amazon
| Cost Category | Direct Costs & Fee Details |
|---|---|
| Referral Fee | Amazon's commission is usually 8% to 15%, but it is 0% for items under ₹1,000. |
| Closing Fee | A small fixed fee charged on every single order based on the item price tier. |
| Fulfillment Fee | If you use FBA, you pay basic fees for packing, weight handling, and courier delivery. |
| Storage Fee | You pay a small fee per cubic foot to keep your items inside Amazon warehouses. |
| Marketing Fee | Paid ads usually take around 10% to 20% of your total sales budget to get customers. |
Related: What is the Difference Between E-commerce and E-business?
Conclusion
Learning how to start an online store on Amazon is a great way to earn profits. You need to choose a safe business plan, keep your costs low, and follow our step-by-step instructions. If you want to save time and avoid mistakes, choose Gonukkad’s Amazon ecommerce account management service to handle your registration, product listings, and ad management. Contact Gonukkad today to grow your online business effortlessly.
Q. How much money do I need to start selling on Amazon?
A. You can start selling on Amazon with just ₹10,000 for simple resale models, or ₹50,000 if you want to make your own branded items.
Q. Can I sell products online on Amazon without a GST number?
A. No, you must have a valid GST number to sell normal products, unless you only sell tax-free items like unbranded books.
Q. How can a beginner build an Amazon online store quickly?
A. The easiest way is to register on Seller Central, add your tax forms, and list your first ten inventory products.
Q. What are the best ecommerce platforms for beginners today?
A. Amazon is the best choice because millions of buyers visit it daily, while Shopify is good for building your own website.
Q. How do I get more sales on my small ecommerce business?
A. You must use good keywords in your titles, upload clear product photos, and run basic paid ad campaigns.
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