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How To Sell Handmade Products Online on Amazon
If you want to sell handmade products online on Amazon, you are looking at a huge opportunity. In 2026, the Indian artisan market has exploded, with over 35% growth in the home and kitchen categories alone. With more Indian shoppers seeking unique, handmade items, the Handmade store has become a goldmine for local creators.
In this blog, we'll go through how to sell on Amazon Handmade, how Amazon Handmade works, and the commission & fee structure. Plus, if you need expert assistance, Gonukkad is one of the best Amazon account management services companies for Indian sellers.
Key Takeaways
- Approved handmade sellers don't have to pay the monthly professional fee.
- You must show photos of your workspace to get approved.
- Fees are very low for items priced under ₹1,000 this year.
- You get a special page to tell your brand story and build trust.
- Gonukkad helps handmade brands with complete Amazon marketplace management and growth strategies.
What Is Amazon Handmade?
Amazon Handmade is a special section on the Amazon marketplace just for artisans. In 2026, it is specifically designed so that your handcrafted items don't get lost among mass-produced factory goods. Every seller here is manually audited to ensure they actually make their products by hand, which keeps quality high and competition fair for real artists.
How Does Amazon Handmade Work
Let’s look at a simple, real-life example of how a seller named Anjali uses the platform:
- The Application: Anjali makes hand-poured soy candles. She applies and sends photos of her wax, jars, and her kitchen, where she pours them.
- The Approval: Amazon reviews her photos and says, "Yes." Her account has been upgraded to "Handmade" status.
- The Listing: She puts up her candles because she knows how to sell on Amazon Handmade, and she uses clear titles so people can find her.
- The Sale: A customer buys a candle, and Anjali gets an alert on her phone.
- Shipping: She packs it carefully and sends it via Amazon Easy Ship.
Gonukkad helps handmade brands with complete Amazon marketplace management, so you don't have to worry about these steps on your own.
Amazon Handmade Commission & Fee Structure (2026)
| Fee | What it Costs in 2026 |
|---|---|
| Monthly Subscription Fee | ₹0 Waived for approved artisans |
| Referral Fee (Commission) |
From March 16, 2026, referral fees are 0% for products priced up to
₹1,000. For higher-priced items, fees generally range from 2% to 45% |
| Minimum Referral Fee | ₹2 per item sold |
| Listing Fees | ₹0 Free to list products |
| Transaction Fees | Included within the referral fee structure |
| Fulfillment by Amazon (FBA) | Varies based on shipping distance (Local/Regional/National) and product weight (starts from ₹30-₹250+). |
| Advertising | Sellers can participate in Amazon PPC (Pay-Per-Click) campaigns to increase visibility, where costs depend on bids and clicks. |
How to Sell on Amazon Handmade: Step-by-Step Process
1. Create a Professional Seller Account on Amazon
Go to the Amazon Seller Central website and sign up. You will need your basic business details and a bank account. Gonukkad is one of the best eCommerce account management companies for Indian sellers and can handle this registration for you.
2. Go to Handmade at Amazon
After your basic account is live, you must fill out a specific application for the Handmade category. It is different from the regular marketplace and requires its own approval.
3. Provide Business Information
You need to tell Amazon if you work alone or have a small team. They want to make sure you aren't a large factory trying to sneak into the handmade section.
4. Describe Your Process
Explain exactly how you make your items, detailing whether you use a machine or if everything is done by hand, and providing a thorough step-by-step description of the entire process from start to finish.
5. Submit Product Images
Upload clear photos of your finished goods and, more importantly, photos of you actually working. It proves to Amazon that you are a real artisan and not a reseller.
6. Select Your Product Category
Choose where your item fits best, such as Jewelry, Home Decor, or Clothing. Picking the right category makes it much easier for customers to find your work.
7. Provide Additional Information
If you can customize an item (like writing a name on a cup), mention it here. Customization is a huge reason why people shop on Amazon Handmade instead of the main site.
8. Wait for Approval
The Amazon team will check your application, and it usually takes about a week. Once they say yes, you can start selling without paying the usual monthly subscription fees.
What Are the Requirements to Sell on Amazon Handmade?
- Origin and Production: You or your small staff must make every single product by hand, because factory-made items are not allowed.
- Hand-Altered and Upcycled Items: You can take an old product and change it into something new and better through your own craft.
- Repurposing: This is when you take a material meant for one thing and turn it into something else, like making jewelry from old coins.
- Digital or Downloadable Products: These are not allowed in the handmade section, and in this program, you can only sell physical items that you ship.
- Live Plants: You generally cannot sell live plants here. But it is better to sell the handmade pots or garden accessories instead.
- Raw Materials and Crafting Supplies: You cannot sell only the "ingredients," such as beads or yarn; you must sell the completed craft instead.
Conclusion
To sell handmade products online on Amazon is a smart move for any creator in 2026. The platform gives you a massive audience while letting you keep your identity as an artist. By following the steps above and focusing on quality, you can turn your passion into a steady income. If you don't know where to start, remember that Gonukkad is one of the best e-commerce account management companies for Indian sellers. We are here to handle everything from seller account setup to running effective ad campaigns, so you can stay focused on creating beautiful things.
Related Post:
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Q. Can I sell handmade products on Amazon without GST?
A. In India, GST is usually required to sell on any e-commerce platform, though some small exemptions exist for specific local crafts.
Q. Can I sell my handmade items on Amazon?
A. Yes, as long as you make them yourself and pass the application process, you are welcome to sell handmade items on Amazon.
Q. How long does it take to get approved for Amazon Handmade?
A. It typically takes between 7 and 14 days for the Amazon team to review and approve your application.
Q. How much inventory do you need for Amazon Handmade?
A. The amount of inventory needed for Amazon Handmade depends on your sales volume and product demand. It's wise to start with a small batch and adjust based on customer feedback and sales trends.
Q. How Gonukkad helps sellers to sell on Amazon Handmade?
A. Gonukkad provides full support by setting up your account, creating your listings, and managing your ads so your brand grows fast.
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