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How To Register As a Seller on Amazon India (Step-by-Step Guide)

Starting a business on Amazon India in 2026 is one of the smartest ways to reach millions of customers across every corner of the country. Since March 16, 2026, Amazon has made it even easier by removing "Referral Fees" for over 12.5 crore products priced under ₹1,000. It means if you sell budget-friendly items, you keep much more of the profit in your pocket.
In this guide, we'll walk you through how to register as a seller on Amazon India, the documents required for registration, the new 2026 fee rules, and the rewards you can claim.
Key Takeaways
- You pay 0% referral fees on most products priced below ₹1,000 in 1,800+ categories.
- New sellers can earn up to ₹41,000 in incentives, including free ad credits and FBA waivers.
- Sellers must have a GSTIN, a PAN card, and an active bank account to start.
- Sellers can choose from an Easy Ship (Amazon picks up from you) or FBA (Amazon stores and ships for you).
- Gonukkad handles an initial setup, product listing, or ongoing account management so you can source the best product.
Why Sell on Amazon India in 2026
In 2026, the Indian e-commerce market is expected to cross $200 billion, and Amazon is the biggest player in that growth. Selling here gives you instant access to customers in 100% of India's serviceable pin codes, from big cities to small villages.
- Amazon's new Zero Referral Fee rule for items under ₹1,000 makes it the cheapest platform for budget sellers.
- New sellers get up to ₹26,000 in free advertising credits to boost their initial product visibility.
- Using Fulfilled by Amazon gives your products the Prime badge, which can increase your sales by 3x.
- Amazon's Easy Ship has reduced fees by 20% for products under ₹300, helping small businesses save more.
- Amazon has the highest customer trust in India, meaning fewer fake orders and secure weekly payouts.
- With AI-powered tools for listing and pricing, managing your store is faster than ever before.
Who Can Register as an Amazon Seller in India
Amazon India is very inclusive, allowing almost anyone with a product to join their marketplace.
- Any Indian citizen aged 18 or above with a valid PAN.
- Small shopkeepers and solo business owners.
- Businesses run by two or more partners.
- Modern corporate structures for professionals, like LLP companies.
- Registered PVT Ltd companies looking to scale their brand.
- Large corporations manage multiple categories.
- Organizations selling artisan or social-cause products.
- Direct-to-consumer brands are looking to cut out middlemen.
- Bulk sellers moving inventory at competitive prices.
- Crafters and creators selling niche or handmade goods.
Documents Required for Amazon Seller Registration
Before you begin the Amazon seller account setup, make sure you have these details ready in digital format.
| Document | Requirement in 2026 | Why it is Needed |
|---|---|---|
| GSTIN | 15-digit Tax ID | Mandatory for selling taxable goods in India |
| PAN Card | Personal or Business PAN | Required for identity and income tax purposes |
| Bank Account | Active Savings or Current Account | To receive your weekly sales settlements |
| Mobile & Email | Active and Unique | For account login and OTP verification |
| Address Proof | Utility Bill or Bank Statement | To verify your pick-up location and warehouse |
| Identity Proof | Aadhaar or Passport | Used for the mandatory Video KYC process |
How to Create an Amazon Seller Account in India (Step-by-Step)
For a hassle-free registration, follow the Amazon Seller Central India signup process below to get your store live without any rejections.
Step 1: Go to sell.amazon.in. and click Start Selling. Create a new account using your business email address and a strong password.
Step 2: Enter your business details like legal business name, registered address, contact information, etc. Any mismatch here can delay your Amazon seller account setup.
Step 3: Enter your GSTIN and PAN details, and the system will automatically fetch your business data from the government portal to verify you.
Step 4: Set up your store name and select your primary product category, such as Fashion, Home, or Grocery.
Step 5: Enter the address where you want Amazon couriers to come and collect your orders. Ensure the address is reachable and matches your GST records.
Step 6: Enter your bank account number and IFSC code. Amazon may do a small penny drop transaction to confirm the account is active.
Step 7: After that, you'll have a quick 5-minute video call with an Amazon agent. You must show your original physical PAN card and Aadhaar to the camera to prove your identity.
Step 8: Once verified, go to the Add a Product section and upload a clear photo of the product, write a simple description, and set your price.
If you need expert assistance, Gonukkad Amazon seller account management team manage the entire process of how to register as a seller on Amazon India for you.
Conclusion
Learning how to register as a seller on Amazon India is the first step toward building a successful online business in 2026. With the new "Zero Referral Fee" rules and over ₹41,000 in incentives, there has never been a more profitable time to join. By following the Amazon Seller Central India signup process carefully, you can reach millions of shoppers in just a few days.
Related Post:
1. How To Become an Amazon Seller in 2026
2. How To Register As An Amazon Seller In 2026 – A Complete Guide
3. Amazon Brand Registry: 5 Benefits Your Brand Needs
4. The Ultimate Guide to Amazon Seller Central Management in 2026
5. The Ultimate Guide to Amazon Seller Central
6. Amazon Seller Policy: Guidelines for Successful E-commerce Operations
Q. Is there a fee to sign up as a seller on Amazon?
A. No, registration and account setup are completely free on Amazon India for sellers.
Q. Can I sell without a GST number on Amazon?
A. Yes, you can sell on Amazon India without a GST number, but only if you sell exclusively GST-exempt goods like certain books or specific handicrafts.
Q. How long does the Amazon seller registration approval take?
A. After your video KYC, it usually takes 2 to 4 business days for your Amazon Seller account to be fully activated.
Q. Do I need a professional warehouse to start selling on Amazon?
A. No, you do not need a professional warehouse to start selling on Amazon, and you can begin by using Amazon FBA.
Q. How does Amazon FBA benefit sellers?
A. Using FBA gives your products the Prime badge, increasing sales potential.
Q. Who can register as an Amazon seller in India?
A. Almost anyone, including individuals, small businesses, and corporations, can register.
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