How to Sell on Walmart: A Simple Guide for Indian Sellers

In this blog, we'll show you everything about exactly how to sell on Walmart, what it costs, tips to get sales fast, and how Gonukkad ecommerce account management services can help with everything from account setup to cataloguing, advertising, and global scaling.

What is Walmart Marketplace

Walmart Marketplace is a massive online shopping site in the US, like Amazon, but under the Walmart brand, where third-party sellers put up their products for millions of shoppers to buy.

It's reliable, trusted, and focused on helping small and medium sellers scale up without high setup costs. Walmart Marketplace welcomes established, professional sellers and Indian businesses, offering hassle-free entry into the US e-commerce race.​

Why Sell on Walmart Marketplace

Selling on Walmart means your products appear in front of 120 million shoppers in the US every month, even if you've never sold outside India before.

With no monthly fees and only a referral fee per sale, there's minimal risk. Indian exporters, manufacturers, and D2C brands get unique exposure and can go toe-to-toe with big US brands.​

What Are The Qualifications To Join Walmart Marketplace

Here's what you need to join Walmart Marketplace from India:

• Registered business (like proprietorship, partnership, private limited, etc.) with GSTIN, PAN, COI certificates, etc.


• KYC documents such as Aadhaar, PAN, and bank statements.


• Marketplace/eCommerce selling experience (Flipkart, Amazon, Meesho, etc).


• Products with GTIN/UPC barcodes are essential for most categories.


• A US returns address for compliance so the Walmart BD team can connect you if needed.


• Payment processor setup via Payoneer or PingPong for INR payouts​.


• Compile these docs before you fill out the application —it saves you a ton of time.​

How to Start Selling on Walmart Marketplace

Selling on Walmart is simple. Here's your step-by-step guide:

• Visit the Walmart Marketplace signup page and complete the registration using your business docs, then select India in the setup fields.


• Fill in all business details, verify with supporting docs.


• Confirm payment method for INR payouts via Payoneer/PingPong.


• Adding a US returns address is very important for compliance.


• Upon approval, access the Walmart Marketplace Seller Center dashboard.


• List your products with proper photos, descriptions, GTIN/UPCs, and categories.


• Set fulfillment options: use Walmart Fulfillment Services (WFS) or your own shipping partner. WFS manages storage, packing, shipment, and even returns for a fee, making cross-border trade easy​


• Once your listings are checked, go live to start selling to US buyers.

What Does It Cost to Sell on Walmart Marketplace

Walmart Marketplace keeps fees easy and transparent:

• No monthly subscription fee, no setup fee


• Only referral fees on each sale, and it may vary from 6% to 15% based on category, usually 8–15% for standard items.


• If you use Walmart Fulfillment Services to store products in the US and fulfill orders, then the fee depends on weight, size, and storage duration.

For Instance:

• You sell a home decor item for $40.


• Walmart might deduct a 15% referral fee = $6.


• If you use WFS, you might pay a fulfillment fee based on your product's weight and size, plus a small monthly storage fee.

Tips for Selling Faster on Walmart Marketplace

Here are a few tips to make the application process easier and help you get approved to sell on Walmart Marketplace faster.

• Prep all docs up front for a smoother application.


• Only list products that fit Walmart's Prohibited Products Policy.


• Make sure the listing content is detailed, the images are clear, and the descriptions are direct.


• Use GTIN/UPC barcodes and request code exemption for handmade items if needed.​


• Use Walmart advertising early (Sponsored Search and Brands) to promote your products and get sales moving.

Tools to Help You Grow on Walmart Marketplace

Walmart offers real tools that help sellers, especially if you're new:

Walmart Fulfillment Services (WFS): Storage, packing, shipping, returns handled for you​.

Walmart Connect: Sponsored Search and Brand Ads help push your products higher in search results.

Repricer Tool: Automatic price matching to beat competitors instantly​.

Listing Quality Dashboard: See what's working with your product listings and get advice for improvement​.

Review Accelerator: Boosts the chances of getting buyer feedback on your products, as more positive reviews lead to more sales.

How Gonukkad Makes Selling Simple

Selling globally takes time, detail, and technical skills—especially when setting up product catalogs, managing listings, handling ads, or ensuring compliance. Gonukkad offers:

• Seller account setup with technical onboarding.


• Listing and cataloguing for all major platforms.


• Brand store development, A+ content, and ad management.


• Complete account management, compliance, and optimization services.

Let Gonukkad handle the hard work while you focus on growing your product line.

Conclusion

Selling on Walmart Marketplace from India is now simple, with no hidden fees, worry-free onboarding, and global reach. Set up your account, build your catalog, and let Gonukkad do the heavy lifting for Walmart, Flipkart, Amazon, or Meesho sales.

Want to go global without headaches? Connect with Gonukkad and start scaling your brand today. Let pros handle platform setup, listing, cataloguing, ads, and compliance while you focus on making great products.

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