Alibaba vs Aliexpress: Which One is Better in 2024

Alibaba vs Aliexpress: Which One is Better in 2024

9 November, 2023


Last updated on 2 May, 2024

Written by Content Team

Alibaba vs Aliexpress: Which One is Better in 2024

Discover the differences between Alibaba vs AliExpress and determine which platform is the best fit for your business in 2024


As the year ends, businesses need to know the best-selling eCommerce platform as numbers in ordering and buying products increase due to festive seasons like Diwali, Christmas, and New Year. It is required to use the most popular online platforms to serve different purposes and cater to different types of customers, from product sourcing to customization and for large orders.

There’s no better time to upgrade your business with such a platform for your business in 2024. Two of the leading popular online platforms owned by the Alibaba Group are Alibaba Express and Aliexpress in India. The article will shed light upon which of the platforms and answer all your questions on the differences between Alibaba and Aliexpress and which is better for your business.

Regarding e-commerce and sourcing products from China, the Alibaba vs AliExpress debate remains a hot topic among entrepreneurs and businesses. Both platforms belong to the same conglomerate, but they cater to different needs and markets. In this article, we'll break down the key factors to help you determine which platform is better suited for your business in 2024. Huge materials and studies are going around such a hot topic. One such study is on A successful Chinese and international digital business giant. The case study on Alibaba Group offers insights into the company's remarkable growth, adaptability, and impact on the global e-commerce industry. It showcases how Alibaba's diverse ventures and innovative strategies have solidified its position as a prominent player in the digital business world.

Alibaba vs AliExpress: The Key Differences

1. Business Model:

A. Alibaba is primarily a B2B (business-to-business) platform. It connects businesses with manufacturers, wholesalers, and suppliers. If your business involves bulk purchases and large quantities of products, Alibaba might be the better choice.

B. AliExpress, on the other hand, is geared towards B2C (business-to-consumer) transactions. It's suitable for smaller businesses and individual consumers looking to purchase products in smaller quantities. If you run a small e-commerce store, are into dropshipping, or need retail-ready items, AliExpress can be a valuable resource.

2. Product Sourcing:

A. Alibaba Express is a go-to platform for product sourcing. It offers a variety of products across various industries, making it a one-stop destination for sourcing raw materials, components, and finished goods. Businesses can find suppliers for electronics, textiles, machinery, and much more.

B. AliExpress is known for its convenience. It provides a variety of products that are typically ready for retail sale. If you're looking for trending items and need them quickly, AliExpress is the way to go.

3. Customization:

A. Alibaba is your choice if you require customization, private labeling, and the ability to negotiate specific product features with suppliers. This is particularly beneficial if you're looking for unique or branded products to set your business apart.

B. AliExpress products are generally retail-ready, requiring minimal or no customization. It's the platform to consider if you're into dropshipping or need products ready for resale without extensive modifications.

4. Minimum Order Quantities (MOQs):

A. Alibaba often involves meeting minimum order quantities (MOQs) to get the best deals. If your business can handle large orders, Alibaba's lower per-unit prices may be more appealing.

B. AliExpress frequently has no MOQs or very low MOQs, making it accessible to businesses that don't require large quantities of products.

5. Buyer Protection:

A. AliExpress offers robust buyer protection features, including product guarantees and dispute resolution services. This provides added assurance for businesses buying smaller quantities.

6. Shipping Times:

A. Alibaba may have longer shipping times as many products are manufactured after you place an order.

B. AliExpress typically offers shorter shipping times, primarily shipping products already in stock.

How to Buy from AliExpress in India?

If you're in India and considering sourcing products from AliExpress, the process is relatively straightforward. Here are the steps:

1. Create an AliExpress Account: Start by signing up for an AliExpress account.

2. Browse and Select Products: Use the search bar to find products of interest. Filter products by category, price, and seller ratings.

3. Check Seller Ratings: It's essential to check the seller's ratings and reviews to gauge their reliability.

4. Add to Cart: After finalizing the product you want to buy, exit by clicking "Add to Cart."

5. Check Out: Make sure to review the items in your cart, select your shipping method, and proceed to check out. Enter your shipping address and payment details.

6. Payment: AliExpress accepts various payment methods, including credit/debit cards and digital wallets.

7. Place Order: After confirming your order, AliExpress will provide an order number and estimated delivery date.

8. Track Your Order: You can track your order's progress through your AliExpress account.

Alibaba vs AliExpress: Same Owner

Alibaba Group owns both Alibaba and AliExpress. The group's founder, Jack Ma, played a pivotal role in establishing these platforms. However, despite the common ownership, they serve distinct purposes and markets. Both Alibaba and AliExpress can be trusted platforms for business transactions, but buyers need to exercise due diligence. The trustworthiness depends on the steps taken to verify and evaluate potential suppliers or sellers. By researching and testing suppliers, communicating effectively, and evaluating product quality, businesses and entrepreneurs can build trust and form reliable partnerships on these platforms.


In conclusion, the choice between Alibaba vs AliExpress for your business in 2024 depends on your specific business model and needs. Alibaba is best for B2B businesses, those requiring customization, and those dealing with larger quantities. On the other hand, AliExpress is more suitable for small businesses, drop shippers, and individuals looking for retail-ready products in smaller quantities with added buyer protection. Both platforms offer valuable resources, and some businesses even use both to meet different sourcing requirements. The choice between Alibaba vs AliExpress for your business in 2024 depends on your specific needs and business model. The Alibaba Group owns both platforms but serves different purposes and caters to different types of businesses. Discover the best platform for your business in 2024 and get started with Gonukkad, your partner in online shopping excellence.

Q. What's the main difference between Alibaba and AliExpress?

A. Alibaba is primarily for B2B transactions, connecting businesses with suppliers, while AliExpress caters to B2C transactions, serving smaller businesses and individual consumers.

Q. Which platform is better for product customization?

A. If you require customization and private labeling, Alibaba is the choice. For retail-ready products, AliExpress is more suitable.

Q. Are there minimum order quantities (MOQs) on these platforms?

A. Alibaba often has MOQs, while AliExpress typically has no or very low MOQs.

Q. How is buyer protection different on Alibaba and AliExpress?

A. AliExpress offers robust buyer protection features, including product guarantees and dispute resolution services, especially for businesses buying smaller quantities.

Q. Which platform offers shorter shipping times?

A. Generally, AliExpress offers shorter shipping times as it primarily ships products already in stock.

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