How To Sell On Amazon: Sell Your Products Online on Amazon India
In 2026, with over 300 million active online shoppers in India and a market size of US$ 225.9 billion, selling on Amazon has become a necessity for sellers. According to research, 2026 is ideal for sellers to start an online business, as Amazon has officially slashed referral fees to 0% for over 12.5 crore products priced under ₹1,000.
It means if you are selling budget-friendly items like fashion jewellery, toys, or home decor, you don't pay a single rupee in commission to Amazon. Whether you are a local shopkeeper in a Tier-3 city or a startup, the platform now offers AI-powered tools that automate your listing and advertising, making it easier than ever to scale.
Key Takeaways
Zero Referral Fee
Products under ₹1,000 across 1,800+ categories now have a 0% referral fee, effective March 2026.
GST Mandate
You must have a GST number to sell most items, though books remain an exception.
Flexible Shipping
Amazon offers flexible shipping options: Fulfilment by Amazon (FBA) or Easy Ship to keep inventory at your own shop.
Regular Payouts
Amazon India typically transfers your sales earnings to your bank account every 14 days.
AI-Powered Tools
New 2026 updates let you generate complete product descriptions and high-quality ads with built-in AI tools.
AI-Powered Tools
Enrolling in Amazon Brand Registry allows sellers to access enhanced marketing tools.
Why Sell on Amazon In 2026
By selling on Amazon India, you instantly get your products in front of customers from over 100% of India's serviceable pin codes. Factual data suggests that sellers who joined in early 2026 saw a 70% reduction in selling costs due to the new fee structures.
Amazon's B2B wing, Amazon Business, has unlocked over ₹10,000 crore in incremental sales for small sellers who provide GST invoices to corporate buyers. Selling on Amazon in 2026 is all about leveraging a massive logistics network to deliver your product to a customer in Bangalore while you sit in a shop in Amritsar.
Eligibility Criteria for Selling on Amazon
Must be a legal citizen of India with a registered local business address.
A Goods and Services Tax Identification Number is mandatory for selling taxable goods across state borders.
A Permanent Account Number (Personal or Business) is required for all financial and tax reporting.
Need an active Indian bank account (Savings or Current) to receive payouts.
A mobile number and email ID that have never been used to create an Amazon seller account.
The pickup location must be within a region served by Amazon's logistics partners.
Ensure you have the legal rights or invoices to prove your products are genuine.
If selling a branded item, you need a Brand Authorization letter or a registered Trademark.
How to Register as a Seller on Amazon
Go to sell.amazon.in and click on the Start Selling button.
Enter your business name and type (Individual, Sole Proprietor, or Company) and make sure it matches your GST and PAN records exactly to avoid rejection.
Enter your GST number, and Amazon's system will automatically verify it.
Provide the exact location where the courier will pick up your orders. The address must be within the same state as your GST registration.
Input your Bank Account Number and IFSC. Amazon may perform a small ₹1 transaction to verify the account is active.
Select the main categories you wish to sell, as it helps Amazon set the correct fee structure and shipping rules for your store.
In 2026, Amazon requires a 5-minute video call during which you show your original PAN card and GST certificate to a live agent for security purposes.
Once KYC is cleared, your dashboard is unlocked, and you are officially ready to sell on Amazon.
Documents Required to Sell on Amazon
| Document Name | Why Is It Needed? |
|---|---|
| GST Certificate | To legally collect taxes and participate in interstate e-commerce in India. |
| PAN Card | Required for income tax verification and identity proof of the business owner. |
| Cancelled Cheque | Used to verify your bank details so your payments reach the right person. |
| Address Proof | A telephone bill, electricity bill, or rent deed to confirm your physical location. |
| Trademark Certificate | Needed only if you want to protect your brand name and use A+ Content. |
What is Amazon Seller Central
Amazon Seller Central is the command center of your business. It is a complete web-based dashboard that acts as your virtual store manager. In 2026, it was upgraded with Agentic AI, which can suggest which products to restock and even help you automatically reply to customer queries.
Lets you manage your stock levels, add new products, and track "Out of Stock" alerts.
View all pending and shipped orders, print shipping labels, and manage customer delivery timelines.
Create and monitor "Sponsored Products" campaigns, set daily budgets, and track ROAS.
Uses AI to suggest trending products in India, helping you decide which items to add for maximum profit.
Provides clear statements of your earnings, showing exactly how much money is scheduled for transfer.
It provides a complete overview of your account's performance, including metrics such as customer feedback, order defect rates, and policy compliance.
How to Create your Product Listing on Amazon
Format: [Brand] + [Product Name] + [Key Feature] + [Size/Colour]
Example: "IKEA Ergonomic Office Chair, High-Back Mesh, Midnight Black"
Avoid using all caps or promotional words like "Best Seller."
Main Image: Pure white background (RGB 255, 255, 255)
Secondary Images: Show product from side, back, and close-up of material
Lifestyle Shots: Show a human using the product to judge scale
Up to five bullet points highlighting key features, fabric composition, style, care instructions, or unique detailing. Keep them concise and customer-focused.
Use short paragraphs, emphasize brand voice, and avoid unverifiable claims. If in Amazon Brand Registry, use A+ Content to add charts and lifestyle banners.
Amazon's Fee Structure
Zero Referral Fee for items under ₹1,000 in 1,800+ categories. For higher-priced items, 2% to 15% as its cut.
Small fixed fee based on price range. Example: ₹250 item → ₹5 closing fee, ₹2,000 item → ₹50 closing fee.
Delivery charge based on package weight and shipping distance (Local, Regional, National).
Monthly storage fees for FBA. Additional charges for extra services like poly-bagging or bubble-wrapping.
Shipping Options for Amazon Sellers
Ship bulk stock to Amazon's warehouses. Amazon handles storage, picking, packing, and customer service. Gets you the Prime Badge, increasing sales by up to 50%.
Keep products in your own shop. When an order comes, pack it and Amazon's courier picks it up. You pay weight-handling fee but avoid warehouse storage costs.
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Can I sell internationally from India?
Yes, through the Amazon Global Selling program, you can sell your Indian-made products in the US, UK, and other markets directly from your India dashboard.
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What are the best Amazon account management services in India for small businesses?
Gonukkad provides end-to-end solutions including seller registration, listing optimization, and performance tracking tailored for Indian SMEs.
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How do I get my first sale on Amazon?
Use a high-quality listing, a small discount coupon, and Sponsored Product ads to get your first few customers.
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Can Gonukkad manage Amazon PPC ad campaigns to reduce ACoS?
Our expert advertising team optimizes your bidding strategy and keyword targeting to lower your ACoS while significantly scaling your daily orders.
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What happens if a customer returns a used item on Amazon?
If a customer returns a used item, you can file a SAFE-T claim. If your proof is valid, Amazon will reimburse you for the loss within 7-10 days.
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Does Gonukkad help with Amazon Brand Registry and A+ Content creation?
Gonukkad specializes in building premium brand identities through professional A+ listings, Brand Store design, and trademark protection.
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What is Amazon's payment cycle?
Payouts are typically made every 14 days. For new sellers, there may be a reserve period during which Amazon holds funds for 7 days to cover potential returns.
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How can I quickly increase my product ranking and sales on Amazon India?
Gonukkad uses advanced Amazon SEO and AI-driven PPC ad strategies to boost your organic visibility and maximize your Return on Ad Spend (ROAS).
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How do I stop others from selling my product?
Register your brand with the Amazon Brand Registry, which gives you the legal power to remove unauthorised sellers from your listing.
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How do I solve Amazon seller account suspension or listing suppression issues?
Gonukkad offers dedicated account health management to resolve policy violations, fix suppressed listings, and ensure your business stays compliant.
