A Simple Guide to Amazon Seller Registration

A Simple Guide to Amazon Seller Registration

23 August, 2023

Amazon seller login

Last updated on 30 October, 2023

Written by Content Team

Your Path to Amazon Success: A Comprehensive Guide to Seller Registration

Ready to tap into Amazon's massive customer base? Discover the step-by-step process of Amazon seller registration in this comprehensive guide.


Hey! Are you ready to join Amazon's Seller family and access Amazon's vast customer base? This simple guide will walk you through the Amazon seller registration process, with easy-to-understand instructions, insider tips, and key information to help you establish a thriving online business.

Step-by-step Process of Amazon Seller Registration

Follow the steps given below to join the Amazon seller registration process successful

Step 1: Creating an Amazon Seller Account

To start the process of Amazon seller registration, visit the Amazon Seller Central platform on sell.amazon.in or sellercentral.amazon.in and click 'Start Selling' to make your account.

a. If you already have an account on Amazon.in

As a pre-existing customer on Amazon.in or Prime Video, you can use the same email and password to initiate Amazon seller registration for selling. After logging in with those details, you must verify your mobile number via an OTP.

b. If you don't have an account on Amazon.in

Click on 'Create your Amazon account' if you do not have an account or prefer creating a new seller account through the Amazon seller registration process. In the following window, you must enter your legal business name, address, contact information (active mobile number), valid email address, and password to proceed.

Amazon will guide you through the account setup process, ensuring you provide accurate details to create a solid foundation for your seller account.

Step 2: Choosing a Selling Plan

Log in through your Amazon seller login. Amazon offers two selling plans: Individual and Professional. New sellers with a smaller inventory will fit in the Individual plan, while the Professional plan is great for those looking to grow and scale their business. Choose a plan that suits your financial goals.

Step 3: Providing and Verifying GST Details

You need to enter your Goods and Services Tax (GST) number along with your bank account details. Next, click on 'Continue to Verify' to initiate an OTP sent to the primary GSTIN holder's email address and mobile number provided. If you do not get an OTP, you should contact your CA or a concerned person.

After three unsuccessful verification attempts via OTP, you can only initiate a new OTP after 24 hours.

Step 4: Entering Your Pick-Up Address

Entering your pick-up address information will enable us to collect product shipments and follow through on customer orders you receive from this address. You can opt for your GST address. Products can also be picked up from another location by going to your account settings on Seller Central and entering your new address details by clicking on 'Add new address.'

Step 5: Setting Up Shipping Options

Decide on your shipping methods. You can select from:

a. Easy Ship

With Easy Ship, you stock and prepare your orders at your pick-up address, and Amazon services pick and dispatch them to your customers! However, this service includes additional weight handling and pick and pack fees.

b. Self Ship

With Self Ship, your stock and prepare your orders yourself, or you can rely on third-party delivery services.

If you select Easy Ship, you can combine delivery charges with the product price while offering free delivery or alternatively separate delivery costs from the product price.

Step 6: Creating Product Listings

You can begin by adding products and their details to begin listing. Product details, including photos, descriptions, and prices, will create compelling product listings enabling customers to browse and assess your products. This is a mandatory step; at least one product listing must be completed before launching your store.

Step 7: Managing Orders and Customer Service

Even though you will receive notifications, monitoring your seller dashboard regularly for new orders is important for timely order processing, shipping, and reliable customer service. This will help you build positive seller feedback, which will benefit you.

Step 8: Advertising Your Products

Amazon's advertising and marketing tools will help you maximize your potential and promote your products. Turn to sponsored ads, enhanced brand content, and social media integration to help increase visibility and drive sales. With resources ranging from webinars to questionnaires, you can look to Amazon to inform you about advertising strategies and campaigns.

As you move forward with your Amazon seller registration, it's crucial to carefully understand Amazon's regulations and procedures to ensure compliance and a satisfying selling experience. You'll be well on your way to becoming a successful Amazon seller if you carefully follow these steps.


Congratulations! You are now equipped with the knowledge to navigate the Amazon seller registration process and begin your journey. Remember, the key to success lies in accurate personal information and product listings, reliable customer service, and strategic marketing efforts. Amazon is ready to help you every step of the way. As you embark on your Amazon selling journey, consider partnering with Gonukkad for expert and personalized guidance, strategic insights, and support.

Q. Can I switch my selling plan if I want to change it?

If you are on an Individual plan, you can opt for a Professional plan anytime.

Q. How do I handle returns and refunds?

A. Amazon provides guidelines for a smooth returns and refund process through your seller account.

Q. How do I market my products?

A. You can bring your products greater visibility by:

1. Using relevant keywords - Focus on keywords in your product title. Your product stands a greater chance and will appear at the top of people’s search lists when searching for a product.

2. Provide high-quality images - high-quality and clear product images will make your product attractive.

3. Add detailed descriptions - detailed product information will help the customer decide.

4. Advertising - Sponsored Product ads can make your product appear multiple times, boosting your visibility.

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