How To Sell On Flipkart: Become an Online Seller in India
In 2026, Flipkart remains the undisputed leader in the Indian e-commerce space, especially during massive festive events. With over 500 million registered users and a logistics network that covers nearly 100% of India's serviceable pin codes, selling on Flipkart is the most effective way to turn a local business into a national brand.
In this guide, we go through how to sell on Flipkart, from the updated 2026 fee tiers to mastering the Big Billion Days strategy. Plus, if you need expert assistance, Gonukkad provides complete Flipkart ecommerce account management to ensure your business stays ahead of the competition.
Key Takeaways
50+ Crore Customers
Get access to over 50 crore customers across India without building your own website.
GST Requirement
To sell on Flipkart, you must have a GST number, except if you are only selling books.
Seller Tiers
Flipkart rewards good sellers with Tiers (Bronze, Silver, Gold), and higher tiers pay lower fees.
Brand Assure Program
The Flipkart Brand Assure program helps you stand out as a high-quality, trusted seller.
Ekart Logistics
Flipkart's own logistics team, Ekart, comes to your door to pick up orders, so you don't have to go anywhere.
Ekart Logistics
Using Flipkart’s advanced Seller Hub allows for streamlined inventory management, order processing, and sales tracking.
Why Sell on Flipkart
In 2026, the Indian e-commerce market is worth over $150 billion, and Flipkart accounts for a significant share of this rapid growth. Statistics show that during the "Big Billion Days" sale, sellers often make 40% of their yearly revenue in just one week.
By selling on Flipkart in India, you are joining a platform that has invested billions in local warehouses and fast delivery. Even data from 2026 indicates that sellers with a high Flipkart rating see a 60% increase in repeat customers. It is a platform that trusts its sellers and provides them with the tools to compete with the biggest brands in the country.
Eligibility Criteria for Selling on Flipkart
You must be a legal resident of India with a registered business address.
A valid GSTIN is mandatory for all products except books.
An active PAN Card for individuals or a Business Card for companies.
A Current or Savings bank account in the name of the business or individual.
A unique mobile number and email ID not used on Flipkart before.
Your warehouse or shop must be in a PIN code served by Ekart logistics.
For food or health products, a valid FSSAI License is required.
The ability to provide high-quality images with a clear white background.
How to Register as a Seller on Flipkart
Follow the step-by-step Flipkart registration process below for a hassle-free setup:
Go to seller.flipkart.com, enter your mobile number, and you will receive an OTP to verify your phone.
Enter your GSTIN and PAN details. Flipkart's system will automatically check these with the government database.
Tell Flipkart exactly where your shop or warehouse is located so the courier knows where to come.
Provide your Account Number and IFSC code. Flipkart will deposit a small amount (₹1) to verify it is working.
Choose a name for your online shop, as it will be what customers see when they buy your products.
Upload a photo of your signature, as it will be used to automatically sign the bills sent to customers.
To finish registration, you must add at least one item you want to sell, along with its price and photos.
Flipkart will check your documents. Once they are happy, your account will be activated.
Documents Required to Sell on Flipkart
| Document Name | Why Is It Needed? |
|---|---|
| GST Certificate | To legally collect tax and sell products across different states in India. |
| PAN Card | For identity verification and for the government to track business income. |
| Cancelled Cheque | To confirm your bank details so your Flipkart seller payment reaches you. |
| Address Proof | A bill or rent deed to prove where your business is physically located. |
| Signature Proof | To create digital invoices that are legally valid for every customer order. |
What is Flipkart Seller Hub
Flipkart Seller Hub is an online platform that enables businesses and individuals to sell products directly to over 50 crore+ customers on Flipkart's website. It offers tools for listing products, managing inventory, processing orders, and tracking payments, with a 7-10 day payment cycle. In 2026, the Hub is very advanced and uses AI to tell you which of your products customers like and which need a price change.
An overview of key business metrics.
For adding new products, managing existing listings, and viewing quality reports.
Shows all new and pending orders. Lets you pack items and mark as "Ready to Dispatch".
Shows how much has been settled and how much is due in your next bank transfer cycle.
Offers tools and analytics, including insights into best-selling products and search trends.
Tracks stock levels, updates prices, and warns you when running low.
Access to the help desk and the ability to raise tickets for issues.
It is for creating and managing promotional campaigns, allowing sellers to enhance visibility and drive sales through discounts and special offers.
It provides detailed reports on sales, inventory, and customer behavior, enabling sellers to analyze performance and make data-driven decisions.
What is Flipkart's Fee for Selling
When you sell on Flipkart, the platform deducts a portion of the sale value as service fees. In 2026, the fee structure is designed to be transparent, ensuring sellers can calculate their margins accurately before listing.
A percentage of the order value (excluding discounts) that varies by category. The primary rent you pay to Flipkart for using their massive marketplace.
Calculated based on the item's weight and the distance it travels (Local, Regional, or National). Covers Ekart picking up and delivering the product.
A small processing fee for the customer's payment. Depends on payment mode (Prepaid or Cash on Delivery).
A per-order, non-refundable charge applied to successful sales based on seller tier (Platinum, Gold, Silver, Bronze) and fulfillment type.
If a customer returns a product, Flipkart charges for the logistics cost of bringing the item back, except in specific promotional periods.
Only applicable to Flipkart Fulfillment (FBF) sellers. Covers storing goods in Flipkart's warehouse and Pick & Pack service.
What Factors Influence Seller Fees on Flipkart
Flipkart charges a different commission for each category. Electronics might have a 5% fee while clothing might have a 12% fee.
Gold sellers get fee discounts. Bronze sellers might pay slightly higher standard fees.
The heavier your box, the more Flipkart charges for delivery. Small, lightweight products usually yield higher profits.
For very low-priced items, Flipkart has a special low-value fee structure to help small sellers stay profitable.
Shipping Options for Flipkart Sellers
Basic option where you keep stock at your shop. Pack using your own materials, and Ekart courier picks it up. Great for beginners with zero extra costs.
Premium version of self-shipping following Flipkart's strict warehouse rules. In return, you get the "F-Assured" badge for top-quality, fast delivery.
Send bulk stock to Flipkart's massive warehouse. They handle storage, packing, and shipping. Best way to drive the most sales with highest visibility.
How to Build a Brand on Flipkart
Building a brand on Flipkart means moving from being just another seller to a name people trust through the Flipkart Brand Assure program.
Special quality-check program verifying products are 100% original and high-quality. Once approved, you get the "Brand Assure" badge on listings, showing customers Flipkart has verified your product's quality.
- Join Brand Registry to protect your brand name
- Create a Brand Store (mini-website on Flipkart)
- Use Video Listings to show products in action
- Maintain High Ratings and respond to customer feedback
How to Run Flipkart Ads to Drive Sales
- Go to the Advertising tab in your Seller Hub.
- Choose your "Campaign Type", usually starting with Product Ads.
- Select the products you want more people to see.
- Set a daily budget you can start with as little as ₹200.
- Your "Bid" is how much you are willing to pay for one click.
- Launch the campaign and check the results after 3 days.
Your product appears at the top of search results with a small Ad label, helping you get immediate sales.
These ads show your product on the pages of other similar products, capturing customers already interested.
Short clips that play while customers browse the Flipkart home page. Great for grabbing attention for new and unique products.
Large images displayed during major sales events like the "Big Billion Days." Expensive but can get thousands of orders in a single day.
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How do I get the "F-Assured" badge?
To avail the F-assured badge, you have to join the Flipkart Smart or Flipkart Fulfillment (FBF) programs.
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Which is the best Flipkart account management agency in India for the 2026 Big Billion Days?
Gonukkad is the top-rated partner for scaling sales during major events through strategic inventory planning and high-impact ad management.
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Can I sell on Flipkart without GST?
Selling on Flipkart generally requires a GST number, but you can sell exclusively without one by dealing in exempted goods.
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Can Gonukkad reduce my Flipkart ACoS using AI tools?
Our team utilizes 2026-specific AI bidding strategies to manage your PLAs and PCAs, ensuring your ads stay at the top of search results while maintaining a high profit margin.
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What is the SPF claim on Flipkart?
It is the Seller Protection Fund that pays you if a customer returns a damaged or wrong product.
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How does Gonukkad handle Flipkart Seller Protection Fund (SPF) claims for damaged returns?
We provide dedicated support to document and file SPF claims within the 48-hour window, ensuring you get reimbursed for fraudulent or damaged customer returns.
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What happens if I cancel an order?
Flipkart will charge a penalty fee for seller-side cancellations, so keep your inventory up to date.
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Does Gonukkad provide Flipkart Brand Assure protection for new private labels?
Yes, we manage your entire enrollment in the Brand Assure program, ensuring your products are verified for quality to boost customer trust and conversion.
