Amazon Enhanced Brand Content: A New Way To Enhance Your Product Listings

Overview of Amazon Enhanced Brand Content

A new product launch on Amazon is an event that you need to create awareness about your company. You get the chance to publicize your brand and let people know what you do. Employing the use of Amazon product launch Service can be what you need to undertake if you do not know how to go about a launch. Make sure you are exploiting all of Amazon's resources as you execute your Amazon product launch strategy. One of them is Enhanced Brand Content, or EBC. So, let's take a little deep breath and dig deeper into what the Enhanced Brand Content is all about-benefits, best practices, pitfalls, and procedures. Sell on Amazon? Elevate your product launches with enhanced branded content and engage shoppers with rich, informative visuals.

What Is Enhanced Brand Content?

Enhanced Brand Content is an excellent opportunity to enhance how product descriptions of particular ASINs in your catalog look. You can add information, instructions, and, of course, product images through EBC that would not normally fit inside your main listing. The Amazon Product Launch Service is a helpful resource for high-end, innovative products that you have not launched yet.

Guide to Amazon Enhanced Brand Content

Before you can utilize Seller Central, you must register as a third-party seller on Amazon. We will walk through how to configure EBC in the "A Content Manager" on Seller Central. Check out the following discussed below to configure EBC

Getting Started

At the top of the page within Seller Central, search "Advertising," then choose "A Content Manager." On the A Content Manager page, you will be able to create your EBC template. Because the website at A Content Manager is user-friendly, it is easy to create and view your EBC. Using the ASIN or product search: How to edit your EBC. The "Start creating Content" button also gives you the option to add the EBC later for the ASINs. The products under this category are those that will qualify for EBC.

Create the Content

There are two sections on the A Content Manager website. The top section lets you give a name to your content and allows you to select a language. As an exercise in creating a naming system for the material you're working on, providing names for your EBC lists by item helps you keep track of things better.

Under this section, you can upload a picture of your company's logo. The logo should represent the brand your items are listed under and be 600180 pixels with a 72 dpi resolution

Click the "Start creating A Content" button to create a new template. Click the "Start creating A Content" button to create a new template. Note that your product description will be included in the layout for your EBC with other features such as images and will influence the look of your EBC on a page.

Add Texts and Graphics

The last part covers how to add text and graphics to your EBC template. In order to add a module, you just need to click on "Add Module." Depending on the module selected, each module has specifications for several characters as well as the size of the pictures. So before uploading it to your template, prepare all the material. While adding modules, a list of options appears on your screen; you can make a choice from the available selections of modules.

The four most common types are comparison graphs, images with text overlays, and photos with text written into them. Now let your creativity shine through in your template's design because it is possible to have up to 5 different modules on the page. Selecting a module on the A Content Manager page takes you to a new space where text and images are added. You could include here an image of resolution 970 by 600 pixels with headline text and body copy that will be formattable.

Apply Keywords

Applying keywords is necessary to insert an image with your EBC template; use no more than 100 characters. The sentence describing the picture must contain keywords. You can use your company name, the product name that you are creating an EBC for, and a few of the key attributes of this specific product.

Click Apply ASINS

Now, when you have added all the material of your choice modules, you click on "Next: Apply ASINs" at the top of the page. The ASIN page is split into two. You can look up ASINs and apply the EBC template to them by using these two sections. You will also be able to see whether a product is eligible for EBC or not. This page shows all the listings that you have uploaded an EBC for. You may also remove an EBC from a particular ASIN if you no longer want it to be applied to an ASIN.

Review and Submit

Once you have applied the EBC to all of the ASINs you would like to, click the top "Next: Review & Submit" button. On your review page, you will have a preview of the EBC and also a preview of all the ASINs to which you will have applied the EBC. If an error exists, you will see a note appear that enables correction of the error. Once you decide that you are ready to publish your EBC you will see a green tab at the top stating "Submit for Approval".

Benefits of Enhanced Brand Content

The following are some of the benefits attributed to Enhanced Brand Content:

1. It gives awareness to the product

2. It will increase customer engagement.

3. It also promotes ROI for paid advert

4. It reduces returns and negative reviews.

Best Practices

Some of the best practices related to Enhanced Brand Content are discussed in the following lines:

1. Highlight your features if you want to prepare an EBC template for your listings. That would be handy for you later on, in case there are other merchants selling the same product.

2. You can place a banner inside the EBC that introduces your business. This is what most initial vendors or small firms focus on in their EBC design.

3. There should be more visuals and fewer words in EBC. You could also position the text on the image, so customers who scan the product page can be attracted.

4. As much as you have a set of items, prioritize those best-selling and highest ranked so you can enjoy the fruits of your labor in developing this right away.

Conclusion

Amazon product launch service can affect your product so drastically on the website. EBC not only helps you present your brand and products positively but also helps your ranking in search results. You can use this guide to avail of this service and also increase the conversion and sales rate of your product. Gonukkad offers various services for the account management of its sellers on various online marketplaces. If you want to promote yourself online and optimize your seller account on Amazon, check out Gonukkad.