Amazon KPI Guide 2024

Amazon KPI Guide 2024

28 July, 2023

kpi for amazon

Last updated on 7 May, 2024

Written by Content Team

A Comprehensive Guide to Leveraging the Amazon KPI Dashboard in 2024

Master the art of Amazon KPI analysis with our comprehensive guide. Discover how to leverage the powerful Amazon KPI dashboard to gain valuable insights and make informed business decisions.


The importance of Amazon's Key Performance Indicator (KPI) data is recognised by Amazon sellers. KPI for Amazon is a quantitative metric meant to assess how effectively your Amazon business performs in comparison to predetermined standards. Sellers may use the insightful data provided by Amazon KPI to develop and grow their business digitally. Sellers may get insightful information about the success of their businesses, discover areas for development, and take data-driven decisions that encourage growth by utilizing the Amazon KPI dashboard efficiently.

Let's go through the most crucial Amazon KPI analysis to monitor for success and discuss how you can utilize them to improve your company.

7 Important Amazon KPIs

Amazon Seller KPIs are a useful tool for identifying potential that will allow you to choose a marketing plan and give executives the right insight into the channel's performance as a whole. The KPIs listed below are frequently used to analyze data for users and companies.

Here are 7 important KPIs for Amazon:

1. Sales Revenue

The total amount of money that Amazon brings in from the sales of goods on its e-commerce site is known as sales revenue. Businesses may better understand their entire operation and growth in revenue by monitoring sales revenue. Revenue from sales includes advertising costs that third-party sellers who list their items on Amazon pay to the company.

Additionally, a consistent rise in sales income may be a sign of successful business expansion. Understanding the causes of fluctuations—and more importantly, why they occur—will help you manage your company and your marketing and sales efforts.

2. Inventory

In order to avoid running out of stock and losing out on possible sales, monitoring your inventory is essential. Managing your inventory levels and turnover rate will help you see any possible problems and modify your fulfillment and purchase methods.

Traditional methods, such as updating spreadsheets, can be used, or a third-party dashboard that gathers data in real-time could accelerate the process. Monitoring inventory levels enables companies to satisfy consumer demand, optimize product listings, and keep their supply chains in good shape.

3. Rating and Customer Reviews

Many Amazon customers base their purchasing decisions in large part on customer ratings and reviews. The exposure and sales of your product might be enhanced by having a large number of favorable ratings.

The opposite is also true: Products with poor ratings and negative reviews quickly drop in the rankings, which may lead to decreased sales or none at all. How would you avoid such a scenario?

Maintaining a positive reputation might help you avoid this by keeping an eye on your reviews and reacting to any unfavorable comments. Disappointed consumers may retract their unfavorable reviews and become loyal customers if refunds or replacements are offered.

4. Click-Through Rate (CTR)

CTR represents the proportion of people out of all impressions that click on a particular link or advertisement. You would have a CTR of about 20%, for instance, if 100 people saw it and 20 used the information. Monitoring CTR on Amazon assists with evaluating the effectiveness and appropriateness of product listings, ads, and search results. High CTR is a must in ecommerce, so if your CTR is very low, then with the help of Amazon account management service, you can increase your CTR & increasing CTR means increasing sales.

5. Customer Performance

Customer engagement and satisfaction are gauged by customer performance KPIs. If ignored, the following feedback from customers situations might ruin brand's reputation:

a. Customer refund

b. Any Guarantee Claims

c. Shipping Delays for FBM Sellers

d. Bad ratings and reviews

e. Long Response Time from Customers

6. Fees for Amazon Seller

Many merchants choose to launch their businesses on Amazon due to the Fulfillment by Amazon (FBA) methodology. Using this fulfillment strategy, Amazon handles the picking, package, and delivery aspects of online sales. Convenience does, however, have a cost. Understanding their cost structure, profitability, and pricing strategies, firms benefit from tracking these fees. If you don't do the necessary research beforehand, there are costs involved with FBA that may quickly build up.

7. Return on Ad Spending (RoAS)

The return on advertising spend (RoAS), which is determined by calculating the money made from your advertising expenditures, evaluates the success of marketing initiatives on Amazon.

If your RoAS is high, your campaigns are likely doing a good job of boosting sales and producing a profit. A variety of ad formats and targeting techniques can be tested to increase RoAS. If your advertising investment is yielding a profit, you can determine right away. You'll be able to do this to improve underperforming campaigns and scale up efforts for winning ones.


KPIs for Amazon are used in almost every online business. Simply said, Amazon's KPI helps assess performance against predetermined standards over a certain time frame. Following that, you may use the data offered by these Amazon KPI to fully understand the results, build and reinforce current key performance areas, and strive towards improved performance.

Assessing the success of marketing and development sectors becomes difficult for sellers. It is crucial for success to deploy Amazon KPI or to have an Amazon KPI dashboard. Head on to GoNukkad for expert business advice!

Q. Why Do KPIs for Amazon Matter?

A. Amazon KPIs are significant as they give you essential information about the operation of your company. They are important metrics that show whether or not you are hitting your goals and can show you where you need to make improvements.

Q. What is KPI in Amazon's full form?

A. A key performance indicator (KPI) is a sort of metric that aids in quantifying and tracking the achievement of corporate goals. KPIs should track the outcomes that matter most to your company, as its name suggests. They keep track of your development towards your high-level business goals.

Q. Are KPIs the same for all Amazon departments or teams?

A. Depending on their goals and targets, various departments or teams at Amazon may utilize different KPIs.

Q. What does Amazon's KPI toolbar do?

A. Amazon's Key Performance Indicators (KPIs), often known as seller metrics, are more than just a list of rules that sellers must follow. These indicators offer insightful data that sellers may use to develop and grow their online businesses.

Q. How does Amazon use KPIs?

A. KPIs are used by Amazon to track and evaluate performance in a number of different business sectors. KPIs assist Amazon in monitoring target progress, identifying areas for development, and making data-driven choices.

Supercharge your Amazon Business:

Go from surviving to thriving!

Amplify sales with our expert account management. Unleash your true potential now!

Call Us

Read More
GoNukkad Text
By continuing past this page, you agree to our Terms of Service and Privacy Policy, All rights reserved.