Amazon Sponsored Products vs Amazon Sponsored Brands

Introduction

We have all shopped at the Amazon e-commerce site and seen those products that boast the sponsored by Amazon tag. These are just another term for services offered by Amazon marketing.

Although both services essentially offer the same thing, that is brand or product promotion, the names of these services also almost sound the same but there are some differences between the two.

To understand such differences, we need to first understand the Amazon-sponsored ad system.

What are Amazon Sponsored ads?

In simple words, Amazon sponsored ads are a tool by which your product/brand helps reach the general audience through marketing on the Amazon platform. They are nothing but simple PPC (Pay-per-click) ads that help drive traffic toward a specific product, brand, or service with the help of relevant keywords or by simple and attractive creatives.

Amazon-sponsored ads are now available in three forms:

1. Sponsored Products

2. Sponsored Brands

3. Sponsored Displays

What are Amazon Sponsored Products Ads?

Sponsored products in India are some particular individual product listings that are promoted across the Amazon Platform with the help of relevant searches or keywords.

Such ads influence the audience as usually the sponsored product cost per click appears right at the top of the search results and helps create a sense of popularity regarding the product in the customer's mind. This marketing tactic is pretty simple yet very effective and results in enhanced sales and product ranking on the platform.

What are Amazon Sponsored Brand Ads?

Unlike sponsored product ads which contain only the promotion of an individual product and aim at boosting product sales, Sponsored Brand Ads are useful for creating brand awareness in the audience and help the brand to establish and build up a loyal customer base on the platform.

Unlike other ads of PPC, Amazon-sponsored ads help the brand communicate directly with its customers when they are seeking similar products being offered by the brand.

Key Differences Between Amazon Sponsored Products vs Sponsored Brands

Here’s the simplified table for easy copying and pasting:

Amazon Sponsored Products Guide

Getting your product registered and sponsored on Amazon is easy. If you are a novice at the Amazon Seller Platform, start registering your business by creating a Seller Central Account.

1. Log into your Seller Central account.

2. Hover to the advertisement settings and select the 'Campaign Manager' option.

3. On the Campaign Manager page, select the 'Sponsored Products' settings.

4. Click on the 'Create Campaign' button to get the 'Create campaign' page in which you can register your product or the group of products you want to put up for advertising.

5. You can also customize your campaign by selecting the duration, which includes the start and end dates, naming it, and much more. Enter no end date if you want your campaign to run perpetually.

6. You can also set a budget for your campaign or the amount you are prepared to spend daily on the ad.

7. Choose your targeting approach from Manual or Automatic targeting methods. In manual targeting, you need to submit relevant keywords.

Creating an ad group:

1. To generate ads for a set of products, click on 'Create Ad Group' and enter the name of the ad group.

2. Input CPC bid (Cost-per-click). It is the amount paid when a user clicks on your ads.

3. Select all products from your current product listings and save the changes.

4. The ad campaign will run automatically once approved by Amazon.

Guide to Setup Amazon Sponsored Brand Ads

1. Log in to your Amazon Seller Central account and visit the campaign manager section.

2. Click on the "Create new campaign button and select the "Sponsored Brand" settings

3. Customize your campaign by giving a name to it, a choice of duration, and a budget for the campaign (choose the option from daily or lifetime budget).

4. Now, you need to choose the brand you wish to advertise click on next.

5. Choose the ad format for the campaign: video, store spotlight, or product collection

6. Choose a landing page to send users once they click on the ad. A landing page can be a new personalized page having at least two product listings available on the Amazon Platform or the Amazon Store page itself.

After signing up your brand for the advertising campaign, you will have to create creatives and keywords.

1. Keywords have to be relevant to the brand and the products offered by the brand. They must be profitable as there are bids for target keywords.

2. Creatives refer to the banner images that will appear on the Amazon platform in relevant search results and across the website.

3. Creatives must contain the brand name, logo of the brand, an Amazon-sponsored headline, and a call-to-action button.

4. Once all the target keywords and creatives are all set, then you can click on 'Launch Campaign.'

Conclusion

Amazon Sponsored is a modern and inexpensive promotion way that will help the seller to directly connect with the customers on the platform. Creating a simple Amazon seller central account can help one's brand/product reach new heights. Sometimes, managing seller accounts gets confusing. GoNukkad is a trusted platform that helps one effectively manage seller accounts and get the most out of them.