Amazon UPC Codes: What You Need to Know & How to Get Them in 2024

Amazon UPC Codes: What You Need to Know & How to Get Them in 2024

3 November, 2023

How To Resell Amazon Products

Last updated on 2 May, 2024

Written by Content Team

How to Get Amazon UPC Codes in 2024: What You Need to Know

Unlock Selling Success with Amazon UPC Codes in 2024. Learn how to obtain and leverage Amazon UPC for your products. Boost your ecommerce game today!

Overview of Amazon UPC Codes

In the ever-expanding realm of e-commerce, navigating platforms like Amazon has become increasingly vital for sellers. One indispensable aspect of this digital marketplace in 2024 is the use of Amazon UPC codes(Unique Product Code). These codes are not merely an option; they are a fundamental requirement for anyone looking to sell their products on Amazon.

In a landscape where competition is fierce, and authenticity is paramount, UPC codes play a pivotal role. They ensure that each product is distinct, identifiable, and adheres to Amazon's stringent policies. In this era of evolving e-commerce, understanding and implementing UPC codes are crucial for sellers seeking success on Amazon.

What is a UPC Code?

UPC (Universal Product Code) codes are standardized, scannable barcodes used to identify and differentiate retail products. These codes are pivotal in e-commerce, offering a unique identifier for each product. They are essential for product identification, helping sellers and buyers quickly catalog and locate products. UPCs also streamline inventory management, making it easier to track products in transit and find them in warehouses.

Codes like UPCs were created in the 1970s to improve retail and inventory efficiency. They've since become a worldwide product identification standard, making shopping and online transactions easier.

Why do UPC Codes Matter on Amazon?

UPC (Universal Product Code) codes are of paramount importance in Amazon's product ecosystem. They act as the essential component to guarantee the correctness and trustworthiness of Amazon's extensive list of products. These distinctive codes play a crucial role in Amazon's mission to offer a smooth and trouble-free shopping experience to its users.

Amazon relies on UPC codes to create a structured and organized catalog. These codes act as the backbone, allowing Amazon to link products to their respective listings. This meticulous linkage ensures that customers can quickly locate and verify the products they desire.

Furthermore, the usage of UPC codes significantly impacts search visibility. They enable products to be easily found, making them more accessible to potential buyers. Accurate listings, rooted in amazon UPC codes, build trust with customers, as they can rely on the authenticity of the products they purchase. In the highly competitive realm of e-commerce, UPC codes are more than just numbers – they are the key to a successful shopping experience on Amazon.

Changes in UPC Code Requirements in 2024

Amazon, a giant in the e-commerce landscape, has made crucial modifications to its UPC (Universal Product Code) requirements for 2024. Sellers must be well-versed in these changes to ensure their products' compliance with Amazon's stringent policies. Below, we outline the key alterations in a concise point format:

1. Stricter Validation: Amazon has intensified its verification of UPC codes. Each code is now cross-referenced with GS1's database, the sole provider of UPC codes. The aim is to authenticate the codes and eliminate any discrepancies or misuse, ensuring the accuracy of product listings.

2. Purchasing Source: The significance of sourcing UPCs directly from GS1 is emphasized. Amazon has raised the bar in terms of code authenticity. Buying from third-party providers can lead to issues with code legitimacy, potentially causing listing removal and the suspension of creating new ASINs.

3. Reinforcing Trust: These changes reflect Amazon's commitment to maintaining a transparent and trusted marketplace. By demanding adherence to updated UPC requirements, Amazon aims to create a secure environment for both sellers and customers.

In light of these changes, sellers should prioritize obtaining legitimate, GS1-issued UPCs to avoid potential disruptions and maintain a seamless selling experience on Amazon.

How to Get a UPC Code For Amazon in 2024

Obtaining UPC (Universal Product Code) codes for Amazon in 2024 is a critical step in ensuring a smooth selling experience on the platform. There are different methods for acquiring UPC codes, including GS1, resellers, and exemptions. Here's a step-by-step guide on how to obtain and register UPC codes for Amazon:

1. GS1 - The Gold Standard

a. GS1 is the primary source for genuine and universally recognized UPC codes. It is highly recommended to obtain UPCs directly from GS1 for utmost authenticity.

b. Visit the GS1 website ( and click on "Apply for a Barcode."

2. Register Your Business

a. To begin, you need to register your business with GS1. This involves providing essential information about your company.

b. You will be assigned a unique Company Prefix, a six-digit number that identifies your business.

3. Generate GTINs

a. Once you have your Company Prefix, you can generate Global Trade Item Numbers (GTINs) for each of your products.

b. These GTINs are a part of the UPC and serve as a unique identifier for each product variant.

4. Check Digit Calculation

a. To create a complete UPC, calculate the check digit for each GTIN. This ensures accuracy and authenticity.

5. Use the UPC Codes on Amazon

a. After obtaining your UPC codes, log in to your Amazon Seller Central account.

b. Create product listings, entering the UPC codes for each product when prompted.

6. Compliance with Amazon's Policy

a. Ensure that the brand name used in your Amazon listing matches the brand name associated with the UPC in the GS1 database.

7. Exemptions

a. In certain circumstances, if your product doesn't have a UPC, you may apply for a GTIN exemption from Amazon. If granted, you can list your product without a UPC.

Obtaining UPC codes for Amazon in 2024 involves adherence to Amazon's strict policies regarding code authenticity and accurate product listings. Choosing GS1 as the source of UPCs is advisable for sellers to ensure compliance and authenticity, thereby fostering trust with Amazon and its customers.


In 2024, Amazon UPC codes will play a pivotal role in the e-commerce landscape. It's imperative for sellers to adhere to Amazon's stringent requirements for UPC code authenticity, ensuring accurate product listings and bolstering customer trust. The path to success on Amazon starts with obtaining legitimate UPCs.

For seamless ecommerce experiences, remember to trust reliable sources like GS1. Need assistance with your Amazon journey? Explore GoNukkad, your partner in e-commerce excellence.

Q. What are Amazon UPC codes?

A. UPC codes, or Universal Product Codes, are unique identifiers assigned to products on Amazon. They facilitate efficient product identification and inventory management.

Q. Why do I need UPC codes for Amazon?

A. Amazon requires UPC codes for accurate product listings. They help maintain a structured catalog and are vital for product validation and customer trust.

Q. Can I buy UPC codes from any source?

A. While some sellers opt for third-party sources, it's strongly recommended to purchase UPCs directly from GS1 to ensure authenticity and compliance with Amazon's policies.

Q. What if my product doesn't have a UPC code?

A. In such cases, you may apply for a GTIN exemption from Amazon. If granted, you can list your product without a UPC, but it's recommended to obtain one for smoother transactions.

Q. Are there variations of UPC codes for different countries?

A. UPCs are used globally, but some regions, like Europe, utilize variations such as EAN (European Article Number). These variations are similar in function and structure.

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