Understanding Flipkart Assured and How to Attain The F Assured Badge in 2023

24 November, 2023


Last updated on 24 November, 2023

Written by Content Team

Flipkart Assured: How to Attain The F Assured Badge in 2023

Explore the world of Flipkart Assured and discover the steps to attain the coveted F Assured badge in 2023. Discover the advantages of Flipkart Assured.


In the vast landscape of e-commerce, Flipkart stands out as a trusted and successful platform. Trust and reliability are paramount in online shopping, and Flipkart Assured, a flagship assurance program, is at the forefront, ensuring customers feel secure in their purchases. Read on to learn about what is F-Assured in Flipkart and how to get F-Assured in Flipkart for your online shopping experience.

What is Flipkart Assured?

Flipkart Assured stands as a mark of guarantee for items showcased on Flipkart, ensuring both top-notch quality and swift delivery. Products bearing this badge undergo rigorous quality checks, ensuring meticulous packaging and prompt delivery to customers. It functions as a guarantee bestowed upon select listed products, providing both high quality and fast delivery.

Introduced by Flipkart to elevate the overall customer experience, the 'Flipkart Assured' quality badge serves to provide high-quality products with expedited delivery. This initiative acts as a stringent filter against fake or non-genuine products, reinforcing Flipkart's commitment to authenticity and customer satisfaction.

What Does F Assured Signify on Flipkart?

Now, the question arises regarding the meaning of what is F Assured on Flipkart. Distinct from Flipkart Assured, F Assured is a program prioritizing prompt product delivery. Introduced by the e-commerce platform, F Assured operates as a logistics and fulfillment program wherein products are dispatched from Flipkart's warehouse. Items under this program are securely packaged and qualify for complimentary delivery along with a 14-day return policy.

It's essential to note that there isn't a formal policy for free delivery, and certain products may incur delivery charges.

How Do You Get a Flipkart Assured Badge?

Here are the steps to get your Flipkart Assured badge:

Step 1: Meet all eligibility criteria to secure the F Assured badge for your product, ensuring:

1. A product rating falling between 3-5 stars.

2. Freshness or unused status.

3. Original packaging intact.

Step 2: Once your product aligns with the criteria, proceed to ship it to the Flipkart warehouse.

Step 3: Beyond meeting eligibility, maintain a positive seller rating by:

1. Offering exceptional customer service.

2. Ensuring timely delivery.

3. Effectively resolving customer queries or concerns.

Step 4: Patiently await Flipkart's review and approval of your product for the Flipkart Assured program. You'll be notified of the status.

Step 5: Upon approval, your product earns the F Assured badge, potentially boosting sales. Flipkart Assured is granted to products meeting high-quality standards, ensuring 2-4 day delivery, minimal return rates, and efficient order processing.

Benefits of Flipkart Assured badge

Here are the advantages for Flipkart sellers who earn the coveted Flipkart Assured badge:

1. Ensures Product Quality on Flipkart: The Flipkart Assured badge is reserved for authentic products of the highest quality. This assures customers of the genuineness and excellence of their purchases on Flipkart.

2. Fosters Customer Trust: The inclusion of a Flipkart Assured badge ensures top-notch packaging, real-time order tracking, hassle-free customer returns, product quality, and efficient transportation. These components collectively instill greater confidence in customers when making a purchase. Moreover, the F-Assured badge acts as an additional layer of assurance to consumers, assuring them of the product's quality.

3. Provides Swift and Free Shipping: Embraced by customers worldwide, the Flipkart Assured badge guarantees timely deliveries, typically within 2-4 days, with free shipping on all orders exceeding ₹500.

4. Boosts Flipkart Sales: The combined factors of heightened visibility, quality assurance, and superior shipping options contribute to an increased likelihood of customers choosing products with the Flipkart Assured badge. This, in turn, results in a notable upswing in sales on Flipkart.

5. Enhances Product Visibility on Flipkart: Products adorned with the Flipkart Assured badge enjoy elevated rankings in search results on the platform. This increased visibility significantly improves the chances of customers clicking and purchasing the product.


The Flipkart Assured badge is a significant stride in the advancement of Flipkart, elevating its commitment to quality assurance. This initiative has revolutionized the landscape of online shopping by providing a hassle-free experience for premium-quality products. Beyond being a mere symbol, the F Assured badge signifies a dedicated pledge to uphold quality standards, ensure prompt delivery, and deliver an overall enriched shopping journey.

GoNukkad offers a range of services designed to assist sellers in handling their accounts across diverse online marketplaces. If you're seeking to enhance your online visibility and optimize your seller account on Flipkart, consider exploring the services provided by Gonukkad.

Q. What is the delivery timeframe for Flipkart Assured products?

A. The delivery time for Flipkart Assured products varies based on the specific product and delivery location. The company provides a particular timeframe for each product.

Q. Is the Flipkart Assured program trustworthy?

A. Certainly, the Flipkart Assured program is highly reliable, ensuring both high-quality products and swift delivery.

Q. What does the Flipkart Assured badge guarantee?

A. The Flipkart Assured Badge is exclusively affixed to approved products. To meet the highest standards, additional quality checks are conducted on every item sold through this program. Rigorous price protection measures, diverse delivery options in certain regions, and a no-questions-asked return policy are additional benefits.

Q. How can I secure free delivery for non-Assured products?

A. Free delivery is not available for non-Flipkart Assured products. These items, priced lower, don't qualify for standard Flipkart delivery and may entail longer delivery times without a guarantee from Flipkart.

Q. What are the six criteria for obtaining the Flipkart Assured Badge in terms of quality assurance?

A. The examination includes packaging, product details, product ratings, the item's return rate, the seller's capability to fulfill the transaction, and adherence to promised delivery dates.

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