How To List Products On Flipkart: A Step By Step Guide

Introduction

Flipkart is India's biggest online marketplace with more than a million user base. It provides an excellent source to link the local vendors to the consumers of the country. You would need to register as a registered seller on Flipkart. To sell your products all over India, you simply need to enter a few basic information, and you just need a strong Internet connection. Sellers who want to add their product offerings to Flipkart and have high sales are the target readers of this article. Flipkart Listing & Cataloging Services will increase product visibility, optimize with top keywords, and improve sales. So hopefully, by the end of this article, you should be able to list your products successfully in Flipkart.

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Methods Of Listing Products On Flipkart

There are 2 types of methods for listing your products on Flipkart:

1. Single listing

2. Listing in bulk

Process Of Single Listing

Single listing is the name that says it all this is when you are listing one product on Flipkart. It is not so complex with a single listing process involved in numerous steps. All you need to do is follow the directions step by step.

Step 1: Seller Dashboard

1. Log onto your seller dashboard on Flipkart's website.

2. On the home page, you will see the "listing tab"; click on it.

3. There will be a drop box, choose the "add new listing"

4. Take you to a new page

Step 2: Add a New Listing Page

When the "add new listing page" displays, three buttons are presented;

1. Add a single listing

2. Add a listing in bulk

3. Draft listing

You will choose the Add a single listing button and proceed to the next step.

Step 3: Single Listing Page

Once you click on the add single listing button, it will take you to the single listing page. Here there are 3 basic steps that involve,

1. Select Vertical

2. Select Brand

3. Add product information

Step 4: Select Vertical

Adding the details of your product is first done by selecting the vertical. Here, you have to choose the category your product falls in or you get to choose the category of which product you want to sell. There are 3 ways of selecting the category.

1. Select from the top categories: On the select vertical page, you will see some top categories at present for the customers that have been enlisted by Flipkart.

2. Option for search bar: There is a search bar too, where one can just type the category one is looking for and then select that accordingly.

3. Manually: Here you can select the category from the category index section.

For instance: if you wish to sell a saree, type in the search bar "saree", the categories that include saree shall appear. Choose one from it. After you are done, click on the save button and you will be taken forward to the next step.

Step 5: Select The Brand

Be it a branded item or some local item, the brand details will differ with it.

For branded products, you must submit the proof of document for brand authenticity, which includes:

1. Brand authorization letter.

2. Brand invoice copy.

3. Trademark certification.

Any one of the above documents is required and shall be enough to validate the authenticity of the brand for approval.

You can choose any name of the brand by your choice if it's not a branded product. For that, you will need no documents and get direct approval.

Step 6: Product Details

Once you are done with the name, click the button to create a new listing. A new page shall appear where you will have to fill in the details of the product. Note that the details of the product that you shall fill in will have attributes that will reflect in your title of the product. The details must be mentioned as accurately as possible with additional details to add value to your product. More details provide more information to the customer thereby helping the customer in judging the product well.

Under the product deltas, the following details are to be mentioned:

1. Product Photo

Upload an image of the product here. Please follow the image guidelines. Those images with an asterisk (*) signs are compulsory ones. Still, it is recommended to upload as many images as possible so that the product can be more visible to customers. After uploading, click on the save button.

2. Price, stock, and shipping information

Click on the edit button and you will be able to enter the details regarding the price, stock, and shipping information. Here again, an asterisk (*) sign will show you the mandatory boxes to be filled in. Click on the save button and you will be taken to the next step.

3. Product Description

Here again, you will be asked for more details about the product like features, benefits, and characteristics.

4. Additional description

It's optional, but we would recommend you fill this out as well. There are some attributes here that could aid you in picking up organic visibility on the platform over others. Here you have two attributes:

1. Product details

2. Search keywords

Character limit: 10000 with a space character included. No hyperlinks or promotional text are allowed.

5. Keywords

The readability of 5 keywords is given by the system. Keywords must be product-relevant. To each keyword, one box is allotted. Eg. If saree is the product you are listing, the keywords can be-cotton saree, linen saree, floral print saree, etc.,

6. Video link

If the video of the product is available, you can paste the URL link of the video in this space. Click to save the video.

7. Access to the variant

After filling in all the details and saving them, the seller can access creating a variant while listing the product, and he can make 2 variants:

1. Size variant: Here, the color of the product remains the same but varies in different sizes.

2. Color variant: Here, the size remains the same but the product has a different color and the seller can get the color variant.

8. Preview title

A preview of the title is displayed once all the attributes are filled. If one requires, then edit what needs to be done. In case all the details look correct, then click on the "send to QC" button for approval.

Step 7: QC Approval

This is the final step of the single product listing. The Flipkart QC team checks all the details entered by you and verifies them from their end. Once all the details are validated, the Flipkart team gives an approval message; you are now ready to sell your product on Flipkart.

In case your listing is not approved, the team shall send you the reason for the rejection. Update that reason as in what is asked to be changed and you can send it back for QC approval.

Process Of Bulk Listings

In bulk listing, the whole process is the same except in step 2. Follow the below-given steps to add listings in bulk:

1. Navigate to the add listing page .

2. Choose the option to add a bulk listing.

3. Next, pick the category & subcategory.

4. Click on Download Template.

5. Open the downloaded Excel template. First, a summary sheet shall pop up explaining how the template works.

6. Click on the sub-category from the 'Index' sheet.

7. Scroll down to column G and update the information

8. Fill in the SKU ID, Brand, Style Code as well as Size according to the acceptable values

9. Fill up all column heads which are colored blue as these are required. Column heads that are colored green are optional.

10. Return to ˜Add New Listings', click on ˜Add Bulk Listing' then click on ˜Image Uploader'. Select the category and subcategory of your product.

11. Input the SKU ID of the product. Click on ˜Choose File' and select the image from where it is located on your computer.

12. Click on ˜Upload Image' and note the URL displayed on the screen.

13. Cut it and paste it in the appropriate column of the template: main image URL, other Image URL 1, or other image URL 2

14. Follow step 7 from the procedure on a single listing.

Conclusion

The whole process of listing the products on Flipkart is simple. However, in case a seller needs any kind of assistance, Flipkart has uploaded videos for the seller on the seller dashboard. Having a large customer base, Flipkart benefits the sellers by selling goods pan India and grows with it, as the economy of India grows. Ready to grow along with potential? Check out Gonukkad. GoNukkad helps users create an online presence and assists with marketing campaigns to reach millions of customers all over India.