27 November, 2023
Last updated on 27 November, 2023
Written by Content Team
How To Become Seller on Amazon in 2023 - GoNukkad
Learn how to become a seller on Amazon in India, register as a seller, contact sellers, and more in this comprehensive guide for 2023.
One of the best ways to launch an internet business is to become an Amazon seller. We'll cover how to become a seller on Amazon in India in this tutorial, along with registration procedures, winning sales tactics, and networking opportunities for sellers. The following are the main lessons you should expect to learn:
1. Understanding Amazon's seller account types
2. Step-by-step guide on registering as a seller on Amazon India
3. Proven tips for successful selling on the platform
4. How to connect with other sellers on Amazon
Let's explore these aspects to help you kickstart your journey as a successful Amazon seller in 2023.
Selling on Amazon requires having an Amazon seller account. As part of your business account, you will have access to Seller Central after you register as an Amazon seller and select a selling plan. Understanding the various kinds of seller accounts that Amazon offers is essential before taking the plunge and becoming a seller. Essentially, there are two kinds:
1. Individual Seller Account: Suitable for sellers with low sales volumes. It has no monthly subscription fee but charges a per-item fee on sales.
2. Professional Seller Account: Ideal for high-volume sellers. It requires a monthly subscription fee but allows the listing of more products and offers additional selling tools.
Here's how to register as a seller on Amazon. Registering as a seller on Amazon India involves a few simple steps:
1. Visit Amazon Seller Central: Navigate to the Amazon Seller Central website and click on the "Start Selling" option.
2. Create an Account: Sign in with your Amazon account or create a new one.
3. Provide Business Information: Enter details about your business, including name, address, contact information, and tax registration details.
4. Product Listing: Create listings for your products by providing details such as title, description, images, and pricing.
5. Set Up Payment: Choose your preferred payment method to receive funds from sales.
6. Verification: Verify your identity and business details as per Amazon's requirements.
Here are essential steps to follow:
1. Conduct market research to identify in-demand products.
2. Source products from reliable suppliers or manufacturers.
3. Optimize product listings with high-quality images and compelling descriptions.
4. Set competitive prices to attract buyers.
5. Utilize Amazon's advertising and promotion tools to boost visibility.
6. Provide excellent customer service to garner positive reviews and ratings.
You can also use the same email and password as your Amazon.in or Prime Video customer account to create a seller account. You can manage your inventory to ensure you have enough to sell. Your inventory level will decrease automatically on Amazon as orders are placed.
1. Use Fulfillment by Amazon (FBA) for efficient order processing.
2. Leverage Amazon Sponsored Products to increase product visibility.
3. Monitor competitor strategies and pricing regularly.
4. Offer excellent customer support to build a loyal customer base.
5. Encourage customer reviews and feedback to enhance credibility.
1. Optimize your listings: Follow Amazon's SEO algorithm and include relevant keywords in your title, bullet points, and description. You can also add more keywords to the backend search terms.
2. Use good images: 63% of customers think images are more important than product reviews or descriptions.
3. Price competitively: To be a seller on Amazon, you don't need to price your products below value, but you should provide a competitive price.
4. Use Sponsored Display Ads: This self-service advertising solution helps sellers reach the right audience with ad placements that appear both on and off Amazon.
5. Do market research: Attend Amazon sellers' conferences and do thorough market research.
1. List your items correctly
2. Identify your most profitable items
3. Provide good customer service
4. Win the “Buy Box”
5. Use FBA
Here's how to contact sellers on Amazon.
1. Visit the product listing page of the seller.
2. Click on the seller's name to view their profile.
3. Find the "Contact Seller" button and send a message regarding your query or collaboration proposal.
Becoming a successful seller on Amazon requires dedication, strategy, and attention to detail. By following the steps outlined in this guide, you can establish a thriving presence on the platform in 2023. Start your journey today and explore the endless opportunities available for Amazon sellers.
Ready to embark on your Amazon selling journey? Explore more insights and guidance on GoNukkad's home page.
Q. How much does it cost to become an Amazon seller ?
A. There's no fee for an Individual Seller Account, but a Professional Account charges a monthly subscription fee. It costs nothing to create a seller account on Amazon.in and list your products.
Q. Can I sell internationally as an Amazon India seller?
A. Yes, you can use Amazon's Global Selling program to sell products internationally. Whether you are a manufacturer, reseller, or an emerging brand, you can sell globally on Amazon. Amazon Global Selling provides you with tools and services to reach 300 million customers worldwide directly.
Q. How do I handle customer returns on Amazon?
A. Amazon provides guidelines for managing returns through Seller Central. For the products that are returned by the customer, the refund is issued to the original payment method (in case of pre-paid transactions) or the bank account / as Amazon Pay balance (in case of Pay on Delivery orders), the details for making such refund and the timelines are detailed in the refund policy available.
Q. Is it necessary to use FBA (Fulfillment by Amazon) for selling?
A. No, but it can streamline your order fulfillment process and provide other benefits. FBA works well for shops selling standard-sized, fast-moving items. Otherwise, FBM is preferable for those who carry heavy/bulky wares, high-value products, and seasonal items. Products larger than a shoebox or weighing more than 20 pounds come with extra charges under FBA.
Q. How long does it take to start selling on Amazon after registration?
A. The time it takes to finish the registration process and begin selling ranges from a few days to several weeks. Although the approval process for new sellers on Amazon can take a variety of times, it usually takes one to two weeks. Amazon examines the seller's application during this period and confirms all of the information provided, including the business address, tax ID, and payment details.
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