How To Increase Product Visibility on eBay in 2024

Introduction

In today's world, people are moving more towards online shopping due to increasing competition between online shopping platforms. eBay is one of the most popular e-commerce platforms to date. If you reach even a tiny portion of the entire audience, you can make your business profitable.

Thousands of sellers are already selling the product that you want to sell on eBay platforms. To stand out from the crowd, you need to ensure that your product can grab the attention of the users. To reach your correct target audience and increase visibility on eBay, you must get your product listed at the top of the seller's page on this platform.

Every business must boost eBay's product visibility to increase its annual turnover. Let us discuss in detail some of the ways how to increase product visibility on eBay.

Things Every Ebay Seller Should Know

Below, we dive into the discussion of how to increase product visibility on eBay. Let us first understand the basic principles that every eBay seller should know. Though there is no proper evidence or documentation of how to increase your product visibility on eBay, there are some fundamental principles given by eBay to evaluate search results

• Data such as the reviews of customers for the seller, products offered by the seller, return policy provided by the seller, etc.
• The seller page must reflect core values of trust, value, relevance, and convenience.
• The main emphasis must be put upon bringing value to the customers.

Besides these fundamental principles, there are a few things that can harm your product visibility on eBay

• You have not given the complete listing on your product page in the form of product description, condition, return policy, etc.
• The quality of the product images you uploaded is low. Your images should be high-resolution and clear.
• You do not focus on maintaining a good relationship with your customer. Even if you offer the same product as other sellers, good customer service can help you to be different.
• You are using the wrong category of your product listing just for the sake of gaining popularity.
• You are unnecessarily trying to stuff keywords to get listed on maximum searches.

How To Increase Product Visibility on eBay?

How to increase product visibility on eBay is one of the most important factors in increasing sales. You must optimize your product listings by using SEO tools and techniques. Here are some ways which you can consider to boost your eBay product visibility

1. Optimize your Product Listings

When it comes to optimization, keywords play a major role. Firstly, you must research the relevant keywords for your product. You must keep yourself in the position of the buyer and must list down the keywords that you will use to search for the product. Once you are ready with the list of relevant keywords, you must incorporate them in the key areas of your seller page, such as page title, product description, meta tags, meta description, and so on.

2. Use Beautiful Product Images

Nobody likes a dull product listing page. If you are using the correct product images, you are going to save all the other efforts that you have put into listing your product. You must use clear and eye-catching images to grab the attention of your target audience.

3. Write a Suitable Title and Description

The product listings with maximum views on eBay are short, crisp, and clear. You must take the help of other listings that are on the top of the rankings page. The title and headlines used on your listing page must attract your customers to read fully about your product.

4. Choose Appropriate Product Category

It is observed that many times, buyers use filters to search for the product they are looking for. Therefore, you must ensure that the category you are selecting for your product is appropriate so that the buyers can find your product even when filtering their choices.

5. Make Your Listing Mobile Friendly

Since people are moving towards digital media, people find more comfort in scrolling on mobile phones. As per eBay reports, more than 50% of the completed purchases are first seen on the mobile app. Therefore, you must always check whether your product listing page is mobile-friendly or not.

6. Free Shipping and eBay Guaranteed Delivery

Free shipping and guaranteed delivery is a combination that your target audience will love. Buyers are always in search of sellers who provide free shipping and guaranteed delivery. Guaranteed delivery means that their products will be delivered on time without any delay. To compensate for your costs of shipping, you must try to ship multiple items in a single order.

7. Use the Power of Social Media

You can use various social media platforms to make your product listing page reach a large number of people. People from all passions use social media, whether it is Facebook, Instagram, Reddit, etc. You must share your eBay listings on social media platforms to get more quality views and to make a successful purchase.

Conclusion

It’s evident that this article provides a guide on how to increase sales on eBay, you must work on ways to improve your product visibility on eBay. You will have to experiment more and more to get good product visibility and implement the correct strategy consistently.

Majorly, you must focus on optimizing your product listing page, eye-catching headlines, appropriate product categories, and images while listing your product. You must implement these strategies to improve your eBay seller page and achieve success in your sales. Head on to GoNukkad for professional online presence advice!