Top 10 Most Demanded Products in India 2024

Top 10 Most Demanded Products in India 2024

28 November, 2023


Last updated on 1 May, 2024

Written by Content Team

Top 10 Most Demanded Products in India 2024

Discover the most demanded products in India, and kickstart your online business with insights into the thriving e-commerce market.


Do you want to know which product is in high demand in india? Let’s dive deep! The Indian e-commerce industry is witnessing unprecedented growth, projected to reach a staggering US$ 200 billion by 2026. The market has gained 125 million online shoppers in the past three years, showcasing the immense potential and scale of operations in the online retail space. With both local and international players vying for a slice of the market, it's crucial to understand the most demanded products. This article aims to shed light on the most demanded products in India, offering an understanding of what makes certain items high demand products in India.

Top 10 Most Demanded Products in India

The demand for products can vary over time due to changes in consumer preferences, market trends, and economic conditions. However, certain product categories tend to remain the most demanded products in India:

1. Clothing

Clothing has claimed its spot as one of the most demanded products in India. The popularity of clothing has soared, capturing the majority of the market share. Events like Myntra’s End of Reason Sale contribute to the perpetual status of clothing as one of the products in demand in India. Another important component that has contributed significantly to individuals becoming more aware of what they wear, don't wear, and repeat is social media. For e-commerce sellers in the apparel industry, keeping up with trends is paying off.

2. Cell Phones

These have evolved from being a means of communication to becoming a need that you can't live without! Without one, you are unable to even enter the house. Mobile phones have become one of the most demanded products in India due to the increasing trend of remote working and the necessity to stay connected. The need for connectivity, excellent cameras, and long battery life has propelled mobile phones to be in high demand in India. The ease of comparing models online only adds to their allure.

3. Stationery and Books

Despite the digital age, books remain the most demanded products in India. Online platforms offer educational, fictional, and reference books, and the pandemic has seen a surge in sales of DIY, self-help, and motivational books. Stationery, since the lockdown, has experienced a surge in demand online. Customized and quirky stationery options not commonly found in physical stores make stationery one of the most demanded products in India.

4. Electronics

The demand for electronics has skyrocketed, driven by the rise of remote work. Personal laptops, smart televisions, and other smart devices have become some of the most demanded products in India. This surge reflects the evolving needs of consumers, contributing to the category's top products in demand in India.

5. Footwear

Footwear completes an outfit, and fashionable footwear elevates it. While sneakers, sandals, and slippers have long dominated this market, elegant heels, boots, and other footwear are quickly following behind, taking advantage of consumers' thirst for global fashions. Shoes are among the most demanded products in India due to sites like Myntra, which offer over 5,000 styles.

6. Jewellery

Customers are increasingly buying jewelry online, which is causing a change in the jewelry industry. The times are changing, even if many people still want to purchase jewelry in person from a store and see, feel, and handle the item in person. Professionals in the workforce who are interested in buying jewelry might not have the time to go jewelry shopping.

7. Beauty and Personal Care

Platforms like Nykaa have catapulted beauty and personal care products into the limelight. Creams, face washes, and a myriad of beauty products have become high demand products in India due to frequent sales and an expanding variety. Personal hygiene essentials have shifted online, with increasing demand for sanitizers, face masks, and menstrual hygiene products. The pandemic has accelerated the trend, making these products consistently top products in demand in India.

8. Toys and Games

The demand for toys and games has seen a spike, especially with kids learning from home. Online convenience has led to the growth of this segment, with working parents and young adults contributing to the high demand in India.

9. Home Decor

Home decor has become a paradise for online shoppers. Curtains, cushions, and various decor items have become high demand products in India due to the availability of crazy deals and renowned brands joining the online race.

10. Fashion Accessories

Fashion accessories, including belts, handbags, and watches, are popular online products. Trendy items like scrunchies and chokers are among the top products in demand in India, especially for the younger generation.


As the e-commerce business in India thrives, understanding the landscape of the most demanded products in India becomes crucial. Whether you are a seasoned entrepreneur or planning to start your online venture, recognizing the high demand products in India provides a roadmap for success. Stay ahead, explore the dynamic market, and capitalize on the trends shaping the future of online shopping. Ready to explore the world of online selling? Dive into the vibrant marketplace with GoNukkad - your go-to destination for every business need.

Q. What led to the surge in demand for clothing in India?

A. Clothing's popularity is driven by online sales events, social media influence, and the perpetual demand for staying on top of fashion trends.

Q. How has the pandemic impacted the demand for beauty and personal care products in India?

A. The pandemic, coupled with frequent sales and an expanding variety, has led to a significant surge in demand for beauty and personal care products.

Q. Are books still popular in the age of digital content?

A. Yes, books continue to be popular, with online platforms offering a wide range of titles, including educational, fictional, and reference books.

Q. How has the rise of remote work impacted the demand for electronics?

A. The need for personal laptops, smart devices, and home electronics has surged with the rise of remote work, contributing to high demand in the online electronics market.

Q. How have convenience foods gained popularity in India?

A. The fast-paced lifestyle of Gen-Z and millennials has propelled the popularity of convenience foods, which are easy to cook and eat, making them high in demand.

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