The Power of Social Media Marketing for Flipkart Sellers

Introduction

Flipkart was established in 2007 by two friends, Sachin and Binny Bansal, in Bengaluru. It has currently been an owned entity of Walmart. With several highly memorable ads over the past ten years, Flipkart has established itself. They have enlisted actors like Alia Bhatt and Ranbir Kapoor, and they have developed stories about kids who act like grown-ups, or adults. Since 2007, this e-commerce firm has grown significantly. They entered into original content only a year ago through Flipkart Video. Social media marketing is a part of the Flipkart vision. We dig into the elements of Flipkart's social media strategy and observe how a well-designed plan can catapult your Flipkart seller journey to new heights of coverage and keep your brand on higher prospects for visibility.

Flipkart's Journey

Flipkart was launched in Bengaluru, India and both the co-founders were working at Amazon which is a global e-commerce. Flipkart began selling basic books on their website. They started selling other products too as soon as they got funding and showed spectacular growth.

With growth numbers tripling every quarter, the Bansals struck gold after the first round of funding, and they attracted many rounds of funding from American and Indian investors. Their revolutionary "cash on delivery" feature made way for their expansion among skeptical Indian consumers, who had only just discovered buying things online. This enabled customers to receive the items before paying for them; which served as protection against India's many logistical challenges.

It was not a one-night stand, nor an overnight success story. Many things were involved in getting it accomplished. Here, we'll see some strategies regarding their long-term social media plans that have made this company so brilliant!

Flipkart Social Media Strategies

Flipkart has a strong social media presence through celebrity influencers and brand advocacy. They run most ads for specific sales, occasions, and products quite frequently. On social media, the brand advocates for its products, showcases the causes it supports, and sometimes posts engagement-furthering illustrations. They also have an immense ORM presence on Twitter via Flipkart Support and in Facebook comments. Flipkart's intricate social media marketing distinguishes various vendors and takes it to the next level. The development occurs because many consumers place their issues in the feedback box and get a response from the brand's ORM team.

Twitter is a very essential social media tool for any e-commerce company when it comes to keeping track of conversations and sentiments. Flipkart has two main accounts on Twitter. They are Flipkart - the brand's principal ad account and Flipkart Support account which deals with all queries and issues. Some of the key strategies for Flipkart Sellers include:

Star Power

Flipkart uses celebrity endorsement in two ways. First, they very frequently use pictures of celebrities with whom they are closely identified, such as Ranbir and Alia. Secondly, they create content based on famous persons, like wishing fighter Mary Kom a happy birthday.

Product is the Star

Flipkart's social network profile is stitched up with products in two ways. There are the posts that subtly discuss an assortment of the highest rating products and then there are those very straightforward seller promotions of a product. While communication is clear in the latter area, it is here they produce interesting material. produce interesting material.

Causes are being Supported

While managing COVID-19 and its consequences, Flipkart has been posting positive cases of influence on the hashtag #FlipkartBrightSide. Such communication places the organization as one that besides delivering goods to the people also thinks about the people. It's not a new concept either since Flipkart has already brought out information regarding causes they support and how one can help them. A good case in point was how they came together with Nanhi Kali on Women's Day.

Special Days

The brand searches for critical days on the social networking site calendar and participates in related discussions. These could be national holidays like the celebration of Independence Day or more global holidays like Mother's Day. These will not be persuasive to the consumer to shop on the website, but they will provide an occasional push with regard to brand recall if they are getting ready to shop at the very last minute.

Abundant Campaigns

Flipkart runs different types of marketing. While some are directly related to a forthcoming or existing sale (No Kidding Days and Big Billion Days) others are social media category/brand development activities (Flipkart Fashion Capital Dictionary and Choose Your Age). Both of these instances help develop and shape the brand according to the basic ethos of an online shopping portal that offers an eclectic range of products and brands.

3. Sustainability

The Indian customer is gradually becoming more aware of the environment, and more Indians want sustainable businesses and products. To comply with these trends, DTC companies are focusing more on ethical sourcing, recycled materials, and environmental practices. This Sustainable Value is what sounds appealing to customers and swims with the belief systems of the younger age group that is driving DTC Trends in India.

Brand of brands

Flipkart is a company in the e-commerce business. It interacts with a massive population of brands. Some of these companies, depending on the commercial agreement that they have apparently entered into and recent fashions that they are exploiting (like the Games of Thrones Monologue Game), contribute towards their social networking presence as creators/activity and DIY artwork prospects (since people are being kenneled in homes with loads of time for imagination and innovation).

Games and Participation

Games and fun activities are another thing Flipkart uses to retain customers on the app even if they are not willing or capable of buying. A cricket game has recently been featured during the summer months as it is linked with the DTC company and faces many challenges, one of which includes the extreme competitiveness in the Indian e-commerce market. This has led to the marketplace becoming more crowded with more and more DTC companies, making it even harder for small businesses to be noticed and gain clients. On an individual basis, DTC companies can be differentiated depending on various factors such as the product, name, and customer satisfaction to gain an advantage over their competitors.

Customer-friendly Programs

1. EMI and COD facilities: The company managed to influence the warily Indian customers who had just discovered the advantage of buying online with their inventive cash-on-delivery option. Flipkart was one of the few e-commerce companies that could afford to take a COD risk on a temporary basis. This meant that clients would be able to receive items before making the final payment and acted as a precaution in case of the multiple logistical hassles present in India. Simple EMI alternatives push a bewildered customer to become a buyer. Flipkart convinces the buyer that EMI will increase accessibility without significantly increasing their month-to-month expenses or burdening them.

2. Buy Now, Pay Later: Here, although your closest friend might refuse to avail of credit when the going gets tough, Flipkart cannot. The promoters of Flipkart have decided to include the facility of "Pay Later" to ensure that maximum customers log on to the site after the COD campaign. It is one of the most potent marketing tricks to attract new customers. You may make online transactions quickly and hassle-free with Pay Later. For this purpose, long-term Flipkart customers who are old customers also have been chosen.

Conclusion

Flipkart's overall marketing strategy is pretty strong and well-rounded course, it will not impact firms like Flipkart that have huge funds and can make their advertisement campaigns come to life. Flipkart's social media advertisement is a lot dependent on the power of celebrities. That is one thing you first notice while browsing through their pages. They focus on products and use catchy creatives to keep online engagement alive. The nicest thing about Flipkart is that they are extremely good at message communication across channels. If you want professional advice, go to GoNukkad!