Step-by-Step Guide: Setting up Amazon Brand Analytics

Step-by-Step Guide: Setting up Amazon Brand Analytics

14 August, 2023

Amazon Brand Analytics

Last updated on 30 October, 2023

Written by Content Team

The Amazon Brand Analytics Setup Guide

Navigate the realm of e-commerce success: Follow our guide to set up Amazon Brand Analytics seamlessly. Elevate your brand with data-driven strategies today


Understanding customer behavior and market trends is essential for every brand's success in today's cutthroat e-commerce environment. With its robust tools, Amazon Brand Analytics delivers useful insights into consumer preferences, market trends, and rivalry analysis. We'll lead you through setting up Amazon Brand Analytics in this step-by-step manual, so your brand may benefit from data-driven decision-making.

What is Amazon Brand Analytics?

A set of tools called Amazon Brand Analytics gives brand owners and Amazon sellers access to useful information about their goods, customer behavior, and market trends. It provides information that enables businesses to improve their decisions and plans. Those who have signed up for Amazon trademark Registry, a program that offers trademark protection and improved brand-related functions on the site, are eligible to use this tool.

Step 1: Enroll in Amazon Brand Registry

You must be enrolled in Amazon Brand Registry to access Amazon Brand Analytics. If you are not already part of the program, follow these steps:

a. Log in to your Amazon Seller Central account.

b. Go to the "Brand Registry" section.

c. Click on "Enroll a new brand."

d. Follow the prompts to provide the necessary information about your brand and products.

e. Apply and wait for approval.

You can access the Brand Analytics tools once your brand is approved for Amazon Brand Registry.

Step 2: Accessing Amazon Brand Analytics

After being approved for Amazon Brand Registry, you can access Brand Analytics by following these steps:

a. Log in to your Amazon Seller Central account.

b. Go to the "Reports" section.

c. Click on "Brand Analytics" from the dropdown menu.

Step 3: Explore Brand Analytics Tools

Amazon Brand Analytics offers a variety of tools that provide insights into various aspects of your products and the market. Among the most helpful tools are some of the following:

Amazon Search Terms: You might discover what search terms customers use to find products similar to yours with this tool. It helps you locate relevant keywords to enhance your product listings and increase visibility.

Item Comparison and Market Basket Analysis: You may compare your products to those of competitors using these techniques. By identifying frequently purchased goods, planning for cross-selling and upselling opportunities may be easier.

Demographics: Find out the ages, genders, income levels, and educational backgrounds of your customers. Using this data, you may more effectively focus your marketing initiatives and product positioning to appeal to your target market.

Repeat Purchase Behavior: Consider how often customers return to purchase additional things from you. This data is crucial for assessing customer loyalty and the effectiveness of your products.

Competitor ASINs: Find the ASINs (Amazon Standard Identification Numbers) of rival products that customers frequently purchase alongside or in place of yours. You may enhance your strategy for competing using this knowledge.

Market Trends: Keep up with any changes in your industry. You can find out more about the most popular products and categories using this application, and you may modify your product offerings to meet client preferences better.

Step 4: Utilize the Insights

Access to these insights is just the beginning. To make the most of Amazon Brand Analytics, follow these steps:

a. Keyword Optimization: To identify strong terms, utilize the Amazon Search Terms tool. Include these keywords in your product names, descriptions, and backend search phrases to increase discoverability.

b. Competitive Analysis: To determine which goods are typically purchased in combination, examine the Market Basket Analysis and Item Comparison data. Consider combining or cross-promoting specific products to boost sales.

c. Targeted Marketing:Utilize the Demographics tool to focus your marketing efforts on specific client segments. Ads and content should be created with the target audiences in mind.

d. Enhance Product Loyalty:Analyze the information on repeat buy behavior to identify products with high rates of repeat purchases. Focus on improving these products and create loyalty schemes for passionate customers.

e. Competitive Strategies:Use the Competitor ASINs tool to keep track of the items that are stealing your customers from you. Your price, product features, or marketing tactics should be adjusted accordingly.

f. Trend Alignment: Use the Market Trends data to match your product offers to what the market is now looking for. Introduce new items or variants in accordance with the trends found.

Regular Analysis and Iteration

Amazon Brand Analytics is an ongoing resource that needs constant maintenance; it is not a one-time fix. To guarantee that your tactics continue to be successful, it is crucial to analyze the insights offered by the various instruments regularly. Changing your strategy when customer behavior and market trends change is essential.

Set up certain time slots for reviewing the data, seeing trends, and making the required corrections. Utilize this knowledge to improve your product offers, marketing initiatives, and competitive positioning. You can create a proactive cycle of research and iteration that promotes continual development and success for your brand in the cutthroat e-commerce market by incorporating the insights from Amazon Brand Analytics into your standard business procedures.


Amazon Brand Analytics is a powerful tool for brand owners and sellers to acquire a competitive edge in the e-commerce business. You can use the power of data-driven decision-making to optimize your goods, marketing plans, and overall brand success by signing up for Amazon Brand Registry and following this step-by-step tutorial. Gonukkad. provides various services to help sellers manage their accounts on different online marketplaces. Keep being proactive and analytical as you see your business grow in the fast-paced world of e-commerce.

Q. What is Amazon Brand Analytics, and how can it benefit my brand?

A. Amazon Brand Analytics offers valuable insights into customer behavior, market trends, and competitive intelligence for brands on Amazon. It empowers you to make informed decisions, optimize product listings, refine marketing strategies, and enhance overall brand performance.

Q.Can I be part of Amazon Brand Registry to access Amazon Brand Analytics?

A. Amazon Brand Analytics is available to brand owners and sellers enrolled in Amazon Brand Registry. If you're not already a part of the program, you'll need to enroll your brand to gain access to these powerful data-driven tools.

Q. How often should I analyze the insights Amazon Brand Analytics provides?

A. The regular analysis is crucial. Set aside dedicated intervals to review the data, identify trends, and adjust your strategies accordingly. As consumer behavior and market trends evolve, consistent attention and iteration based on the insights will help you maintain a competitive edge and drive sustained growth for your brand.

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