How To Sell on Amazon: A Beginner’s Guide

Introduction

Amazon is recognised as the modern era's sell-anything and get-anything platform. Amazon's global reach, consumer trust, logistical support, advantageous SEO, and potential for many revenue streams make it an appealing platform for new merchants. So here we have brought you a beginner’s guide to selling on Amazon. Here, you will learn the costs of selling on Amazon and how to sell products on Amazon.

What Costs Are Involved in Selling on Amazon?

Selling on Amazon comes with its fees, which you should be aware of as a beginner to develop a competitive and successful pricing plan.

1. Amazon offers two selling plans - individual and professional. Professional sellers pay $39.99/month, while individual sellers pay $0.99/item sold.

2. Consider your sales volume before choosing a plan.

3. Additional fees like FBA, advertising, and account analytics have extra charges.

4. Amazon charges referral fees for selling your products on their site, which vary based on the product category and range from 6% to 45%.

How to Start Selling on Amazon?

First, you must set up your account and list your first product. You have to do the process from registering as an Amazon Seller to selecting the best strategy for your needs. Let's begin with registering:

1. Register Your Account

Here's everything you'll need to register as an Amazon Seller:

1. Bank account numbers

2. Bank's routing number(it is the 9-digit number to identify a branch of your bank)

3. Credit card

4. Government-issued ID

5. Tax information

6. Phone number

Then, you will have to choose the right plan according to your business. There are 2 types of plans:

1. Individual Plan: You have to pay $0.99 for each item sold under this plan. You will also not have access to any advanced selling tools or systems

2. Professional Plan: The Professional Plan is $39.99 per month. It also grants you access to APIs, advanced selling reports, and other seller programs (such as Launchpad and Handmade)

When you are just starting your business, you should sell less than 40 items a month and also go for an individual plan. After choosing your plan, you should know about some fees, such as selling fees, shipping charges, and FBA fees, which are explained above.

2. List Your First Product

To list a product on Amazon, you need a Global Trade Item Number (GTIN). If the product already exists on Amazon, no product ID is required. However, for new products, you may need to purchase a UPC. Professional accounts can bulk upload products, while individual accounts must post products one at a time. Here are some points to consider.

1. Title: your title should be 200 characters max; capitalize the first letter of each word

2. Images: It should be 500 x 500 pixels or 1,000 x 1,000 pixels to improve listing quality and align with Amazon Image Guidelines

3. Variations: For example, various colours, smells, or size

4. Bullet Points: Short, descriptive statements that emphasize significant characteristics and benefits

5. Featured Offer: The featured offer appears on a detail page. Customers can click on "Add to Cart" or "Offer Display"

6. Other offerings: The same product is sold by numerous sellers, each with a different price, shipping options, etc

7. Description: Improve listing discoverability by employing keywords in the description

3. Create a Product Detail Page

After you've posted your product on Amazon, create a product description page to sell it. Your product detail page is where customers can learn everything they need to know about the product. If you've ever purchased a product from Amazon, this is the page you went to before clicking on the "Add to Cart" or "Buy Now" button.

If your product is unique, it will have its product detail page. However, if you sell the same item as other Amazon sellers, the platform will merge the data into a single product description page.

4. Choose a Shipping Strategy

You will have two shipping options on Amazon:

1. DIY: It is a merchant-fulfilled option. It is when you store and ship products to customers by yourself. There is no mediator in this

2. FBA: Amazon will maintain and deliver your items. They will also manage customer service and refunds

5. Scale the Product

Scaling is next after listing, selling, and shipping your first products. Everyone scales differently. It includes the addition of new products, advertising, reaching more customers, enhancing profit margins, and growing the firm. Amazon gives metrics and tools for any target.

Conclusion

That concludes the basic information on how to sell on Amazon. If you still need clarification, you can get help from an expert. They will guide you throughout the process, from registering your account to listing your products. Joining 1.9 million sellers on Amazon may sound scary. But once you sell your product to a vast audience, you will be pushed to success faster than any other e-commerce site, social media platform, or personal website.